Apple is reportedly working to open more offices and recruit more people beyond Silicon Valley.
A new Bloomberg report explains that Apple is reportedly working to move some of its work beyond Silicon Valley after it became clear that Apple Park is no longer the draw it once was before the pandemic.
Employee recruitment and retention are proving to be a problem for the company, with the high cost of living associated with Silicon Valley reportedly the culprit.
“The company has been losing talent who, despite being high earners by most standards, have said they could barely afford the extraordinary cost of living in the San Francisco Bay Area,” reads the report. “Many engineers lamented that they couldn’t balance living expenses with other pursuits like college tuition for their children and long-term savings.”
This means reluctantly embracing the idea that not everyone wants to live and work in Silicon Valley. While Apple execs have supposedly fought against this way of thinking for years, recruitment challenges are now causing them to reassess the situation.
“Apple realizes it can no longer wait for the best designers and engineers to gravitate toward its spaceship. It needs to go where those people live today. Apple no longer has the same scrappy feel it had in the early days of the iPhone. It’s now the world’s most valuable company, under the watchful eye of antitrust regulators on multiple continents, and competing for talent with Amazon.com Inc., Google and Netflix Inc.”
The newsletter goes on to say that some of Apple’s teams have already expanded beyond Apple Park and even the United States in recent years, with that Apple now looking to accelerate the move. Head of custom silicon Johny Srouji, services chief Eddy Cue, and head of people Deirdre O’Brien are said to be at the forefront of the expansion, citing cost savings, diversity benefits, and more.
Apple is already building new offices in Austin, Texas while hiring sprees are underway in multiple countries including the UK, Canada, and Germany. However, Apple will continue to require employees to work from its offices wherever they are, rather than opening up to full remote work as other companies have in recent times.