With Over 15 Million App Downloads, Disney Plus Can’t Slow Down Netflix
According to app-analytics firm Apptopia, the Disney+ app for iOS and Android was downloaded an estimated 15.5 million times from November 12 to 24, averaging nearly 1.2 million downloads per day. Despite ranking as no. 1 free app in the App Store and Google Play, however, it hasn’t been able to slow down Netflix or other services (via Variety).
Apptopia’s VP of insights and global alliances Adam Blacker revealed that Disney+ has averaged 25.6 million sessions per day suggesting that users “have been highly engaged” with the service. Disney had officially announced that Disney+ had more than 10 million sign-ups on launch day and in the weeks leading up to it.
But at the same time, Netflix, Amazon Prime Video, and HBO user sessions have all remained unaffected by the newly introduced streaming service.
Apptopia estimates the in the first 13 days, Disney+ generated about $5 million through in-app purchases.
For now, it may be true that Disney Plus isn’t causing customers of other streaming services to rush out en masse to cancel. But for Netflix, Wall Street remains cautious about where the chips will fall longer term — especially with the pending entree of HBO Max and NBCUniversal’s Peacock next year.
It must be noted that Apptopia’s download estimates cover only mobile apps, excluding connected-TV apps or direct access through the Disney+ website.