In a blog post yesterday, Facebook released New Year’s Eve usage statistics for Facebook, Messenger, WhatsApp, and Instagram, revealing record-breaking numbers.
With Facebook’s presence in the digital space, it comes as no surprise that the tech giant’s platforms were one of the top choices for people globally to get in touch with their friends and family this New Year’s Eve.
Check out the infographic below:
Image: Facebook
New Year’s Eve saw all previous usage records for Facebook’s various platforms replaced with new highs, and here are some of the most noteworthy statistics, shared with iPhone in Canada:
- WhatsApp
- More than 1.4 billion voice and video calls were made on New Year’s Eve 2020 globally, the most ever calls in a single day on WhatsApp.
- WhatsApp calling increased over 50% compared to the same day last year.
- Messenger
- People celebrated with effects in Messenger, and the top AR effect in the US was “2020 Fireworks.”
- New Year’s Eve 2020 was the biggest day ever for Messenger group video calls (3+ people) in the US, with nearly 2X more group video calls on NYE compared to the average day.
- Instagram Live and Facebook Live
- There were more than 55 million live broadcasts across Facebook and Instagram globally on New Year’s Eve.
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