During CNBC’s Squawk Box earlier today, Instagram head Adam Mosseri said that the company will help millions of users get around Apple’s 30% share of in-app purchases by promoting offline transactions between creators and brands.

Mosseri said if the company can help brands and creators vet each other and find each other, they can make those transactions happen offline. “We’re going to try and lean in to the places creators can actually make a stable living,” he said.
“For affiliate marketing, it’s real goods, not digital goods. So we’re going to try and lean in to the places creators can actually make a stable living,” Mosseri added.
“When there are digital transactions that happen on iOS, Apple insists that they take 30% of that. There’s a very few number of exceptions. For transactions that happen in iOS, we’re going to have to abide by their rules… but in general we’re going to look for other ways to help creators make a living and facilitating transactions that happen in other places,” Mosseri told CNBC.
Facebook hasn’t said how much of a cut it will take, but did say it will be less than 30%.
Other articles in the category: News
UberX Share Launches in Vancouver, Montreal, and Toronto
[caption id="attachment_389903" align="aligncenter" width="1146"] Image: Uber[/caption] Uber today announced the launch of UberX Share in Toronto, Vancouver, and Montreal, bringing shared rides back to these cities after UberPool was discontinued in 2020 due to the COVID-19 pandemic. "Shared rides have long been a rider favourite, from the spontaneous singalongs to meeting new friends and other...
Apple May Launch More Expensive iPhone ‘Ultra’ in 2024: Report
In this week's edition of his Power On newsletter, Bloomberg's Mark Gurman speculated that Apple could launch an even pricier iPhone model, positioned above the "Pro Max," as early as 2024. The renowned analyst previously reported that Apple could rename this year's iPhone 15 Pro Max the iPhone 15 "Ultra." However, he now believes the company is...
Apple Crash Detection Made 185 False Calls in 9 Days to Dispatch Centre
Apple’s new Crash Detection feature is still triggering false emergency calls, much to the detriment of emergency dispatch workers. According to a report from The New York Times, a four-person 9-1-1 emergency service centre in Summit County, Colorado, home to several ski resorts, received a whopping 185 false calls from skiers' iPhone 14s and Apple...