Fitbit’s New $250 “Blaze” Smartwatch Looks Like Apple Watch

Fitbit today has today announced a brand new smart fitness watch called the “Fitbit Blaze” at the 2016 CES in Las Vegas. The latest addition to Fitbit’s line of fitness tracking devices promises to help you make the most of your workouts “with a versatile design to fit your personal style”, though the design looks quite similar the Apple Watch. The Blaze is available for CDN $250 for presale today at Fitbit.com and tomorrow at major Canadian retailers, including Best Buy, with global retail availability starting in March 2016.

“One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it,” said James Park, CEO and Co-Founder of Fitbit. “With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals. Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”

Fitbit Blaze offers enhanced fitness features like FitStar on-screen workouts, Connected GPS, PurePulse heart rate tracking, and SmartTrack automatic exercise recognition help. It also features easily interchangeable bands and frames, and a coloured touchscreen with a variety of clock faces to fit your personal style.

The Blaze is compatible with “more than 200 iOS, Android and Windows mobile devices” according to Fitbit. It connects via Bluetooth and lets you handle the basic smartphone notifications like incoming calls, texts and calendar alerts. There are also on-screen controls for your phone’s music player. Fitbit says the watch should have a battery life of up to five days.

For more information on Fitbit Blaze, hit up this link.