For the first time ever, Apple has opened the doors to its design studio at Apple Park in Cupertino, sharing an exclusive look into the working processes behind the company’s latest creations with Wallpaper.
Evans Hankey, Apple’s VP of industrial design, and Alan Dye, VP of human interface design, walked the publication through Apple’s past few years, calling it “a time of consistent growth” both in terms of products shipped and revenue earned.
“We got to where we were as a team because of our cultures and our processes. It was a challenge, not an automatic win,” said Hankey. “We care about making great products, but we’ve worked equally hard at making a great team and culture. A lot of that came from the beginning. Steve defined Apple by its design,” said Dye.
They also talked about how the team had to design, build, and implement a physical notification system for the Apple Watch. It was Duncan Kerr, a long-standing member of the Design Team, who suggested the idea of the ‘tap’.
“It’s such a lovely simple thing, but we had no idea how to bring that to life,” Hankey said. “Through a series of clunky prototypes and the work of haptics expert Camille Moussette, the ‘tap’ was refined and perfected.”
Check out some more photos below and hit up the source page to read the lengthy article in full.
