Apple’s United Kingdom YouTube channel has uploaded the company’s latest ‘Shot on iPhone’ ad campaign, a film by French film director, Michel Gondry:
Discover Détour, a film by Michel Gondry shot on iPhone. Follow the adventures of a small tricycle as it sets off along the French roads in search of its young owner.
Included are a series of behind-the-scenes videos, detailing how shots in the film were made, like the one below to create perspective, using an iPhone 7:
Discover how Michel Gondry created a fun visual trick on iPhone 7.
How Michel Gondry shoots a night scene with iPhone 7 and video apps.
Michel Gondry explains what slo-mo can bring to your films on iPhone 7.
Creating an animation with iPhone 7, by Michel Gondry.
Michel Gondry shows you the effect Time-lapse mode on iPhone 7 can have on your films.
Michel Gondry’s tips for giving a cinematic look to your films on iPhone 7.
Gondry was a writer for the 2004 movie, Eternal Sunshine of the Spotless Mind, which won an Academy Award for Best Original Screenplay.
Following Gondry’s tips, fellow iPhone 7 users can learn how to add these cinematic and other special effects to their own movies shot on iPhone.