MG Siegler announced on Twitter this afternoon a bold claim, that Apple was set to launch new Apple TV hardware next month:
I guess those excited about a software refresh in a week are gonna be *really* excited when new Apple TV hardware is unveiled next month.
— M.G. Siegler (@mgsiegler) September 11, 2013
Mark Gurman from 9to5Mac also commented to say his sources tell him to hold off on buying an Apple TV, a hint a product refresh is looming:
We have independently heard that a new version of the Apple TV is in development, but our sources have not provided a clear picture in terms of a launch timeframe.
Earlier this morning it was reported new Apple TV software is set to launch on September 18, the public release date of iOS 7.
One week ago, it was reported Apple shipments of “set-top boxes” had made their way to the USA via China; many alluded to a possible refresh coming at Apple’s iPhone event, which didn’t happen. The existing third generation Apple TV was released last March, so it has been 18 months since a hardware refresh.