Back in January, Roku acquired streaming service Quibi and its slate of original programming. On Wednesday, Roku has unveiled ‘Roku Originals’, set to be the future name of original programming, and also where Quibi’s content library will reside.
Roku customers will be able to stream Roku Originals on The Roku Channel, the company’s free ad-supported channel for Canadians. Roku says more details of Roku Originals will be detailed in May.
“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” said Sweta Patel, Vice President of Engagement Growth Marketing, at Roku, in an issued statement to iPhone in Canada.
“We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth,” added Patel.
According to Roku, over 75 Roku Originals, including 12 unreleased series, will launch on The Roku Channel in 2021. The company’s ad-supported Roku Channel is available on Roku streaming players and also Roku televisions.