Apple Music chief Oliver Schusser is taking the top post at Beats headphones, replacing longtime Beats president Luke Wood.
A new CNET report explains that Schusser will also continue to run Apple Music and International Content, reporting to Apple senior VP Eddy Cue. The move will take place at the end of the month.
According to a leaked internal email from senior vice president of Internet Software and Services, Eddy Cue, the move has been in the pipeline for quite some time now and was fueled by Wood’s “desire to do something new”. Reassuring that the company is in good hands, Cue further wrote that Oliver Schusser is “passionate about music and the Beats brand,” and that “he’s equally passionate about building a strong, collaborative culture with his team.”
Cue did also tell employees that the announcement of the change “isn’t ideal” considering the current health crisis going on, but added that the best thing for Beats is to make sure to “keep the business moving forward.”
Despite the continued consolidation of Beats into Apple, Cue maintains that the company is “committed to the Beats brand and the importance of maintaining its role firmly in the music portfolio.”
The brand released new versions of its Powerbeats and Powerbeats Pro headphones in the last year, devices that appeal more towards the sports headphones market whereas Apple’s own headphones are made more for general use.