Music streaming giant Spotify has today announced its first global campaign of the year titled ‘Music, Meet Podcasts,’ unveiling the new brand platform ‘Listening is Everything’ which connects listeners to each other and the world through music and podcasts.
The ‘Music, Meet Podcasts’ campaign includes a series of digital videos featuring artists and podcasters from Tove Lo and Calvin Harris to the First Lady Michelle Obama and Esther Perel.
‘Music, Meet Podcasts’ is live in 23 markets and will run across social, digital and OOH.
The digital videos highlight the personalized, curated and exclusive content that keeps 300 million listeners coming to Spotify for more.
The campaign includes an animated film ‘Same, But Different’ that brings to life how fans around the world tap into music and podcasts for every mood, moment or activity, demonstrating the role audio plays in our daily lives.
‘Same But Different’ will run on broadcast in 16 markets globally. You can get more details out the campaign at this link.