In an effort to transform every aspect of the customer experience, Subway, the world’s largest restaurant chain is testing mobile pre-orders and in-store kiosks at select locations in Canada and beyond, with support for Apple Pay and Samsung Pay digital payment methods.
“We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, Vice President of Operations at Subway.
Called Subway “Fresh Forward”, the company has engaged FRCH Design Worldwide to design a distinctive and welcoming space. A bright colour palette inspired by fresh vegetables, and the new Choice Mark serve as a focal point in the new space. “The reactions from our guests, our franchisees and the Sandwich Artists has been incredibly positive”, said Mr. Haynes.
Below are the highlights of Subway’s new initiative:
- Digital: Self-order kiosks in select locations, digital menu boards and, as always, Apple and Samsung Pay options. Guests enjoy a speedy Subway experience with a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders.
- Food: Fresh veggie display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, plus new bread and cookie displays on the front of the line. Subway Fresh Forward restaurants also include new menu items, starting with pico de gallo, new sauces, house-made pickles, and made-without-gluten bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi create a welcoming environment.
There are 12 pilot locations open today in the U.S., Canada and the U.K. The new Subway “Fresh Forward” restaurants in Canada can be found in Beauport, QC and Granby, QC.