So with yesterday’s announcement on Apple’s website of something big coming today, the rumours are true: The Beatles are now available in iTunes.
Here’s what Apple.ca looks like:
…and a quick search in iTunes reveals this:
You can buy The Beatles Box Set for $149:
Is anything else coming from Apple? More to come…
Here’s a snippet from the official Apple PR:
The Beatles Now on iTunes
All 13 Legendary Beatles Studio Albums & Special Digital Box Set
LONDON and CUPERTINO, Californiaâ€”November 16, 2010â€”Apple Corps, EMI and AppleÂ® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes StoreÂ® (www.itunes.com). Starting today, the groupâ€™s 13 legendary remastered studio albums with iTunes LPs, the two-volume â€œPast Mastersâ€ compilation and the classic â€œRedâ€ and â€œBlueâ€ collections are available for purchase and download on iTunesÂ® worldwide as either albums or individual songs. Fans can also get a special digital â€œBeatles Box Setâ€ featuring the â€œLive at the Washington Coliseum, 1964â€ concert film, a worldwide iTunes exclusive which captures the Beatlesâ€™ very first US concert.
â€œWeâ€™re really excited to bring the Beatlesâ€™ music to iTunes,â€ said Sir Paul McCartney. â€œItâ€™s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.â€
â€œI am particularly glad to no longer be asked when the Beatles are coming to iTunes,â€ said Ringo Starr. â€œAt last, if you want itâ€”you can get it nowâ€”The Beatles from Liverpool to now! Peace and Love, Ringo.â€
â€œWe love the Beatles and are honored and thrilled to welcome them to iTunes,â€ said Steve Jobs, Appleâ€™s CEO. â€œIt has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream weâ€™ve had since we launched iTunes ten years ago.â€
â€œIn the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on Johnâ€™s 70th birthday year,â€ said Yoko Ono Lennon.
â€œThe Beatles on iTunesâ€”Bravo!â€ said Olivia Harrison.
â€œThe Beatles and iTunes have both been true innovators in their fields,â€ said EMI Group CEO Roger Faxon. â€œItâ€™s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corpsâ€™ Jeff Jones and their teams in marking a great milestone in the development of digital music.â€
Here’s an ad:
Update 1: The Beatles have updated their webpage. (hat tip to twitter)