Tinder Loops, the first ever video-based feature from the popular dating app Tinder, is currently being beta tested by the company. According to TechCrunch, Tinder is now rolling out the new feature to Tinder iOS app users in Canada and Sweden, for evaluating the response of users to Loops before making the decision to release it globally.
As opposed to traditional video, the Loops are small, GIF-like looping videos, similar to the ones created by apps like Instagram’s Boomerang and Twitter’s Vine. Tinder Loops, which will be just two seconds long, can be added to users’ profiles alongside their photos.
The company says it decided to test videos because it believes videos can show more of users’ personalities, and that can increase people’s chances of getting liked.
Loops represents the next step in the evolution of our classic profile,” said Brian Norgard, Chief Product Officer at Tinder. “With the addition of video, users have a new way to express themselves while also gaining key insights into the lives of potential matches. Whether it’s dancing at a concert, doing cartwheels on the beach, or clinking glasses with friends, Loops makes profiles come alive,” he added.
In order to try the feature, iOS users in Canada can go to their profile, then tap the “Add Media” button to upload a video. Once the video is selected, they can drag the time strip to select the part they want to loop, preview it, and then post it to their profile.
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