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YouTube Music and Premium Surpasses 50 Million Subscribers

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CleanShot 2021 09 02 at 11 51 00

YouTube announced on Thursday morning its music service, including premium and trial subscribers has surpassed 50 million subscribers.

A Google spokesperson told iPhone in Canada in a statement the news is “another big milestone for YouTube as we strive towards becoming the music industry’s number one driver of revenue,” noting it has paid out $4 billion to the music industry over the past 12 months.

According to MiDIA research, YouTube is now considered the fastest-growing music subscription available.

Specifically in Canada, YouTube Music has enabled many artists to connect with fans and share their music worldwide, including Toronto’s Mustafa, a singer-songwriter with numerous singles amassing over a million views on YouTube. Another example is Faouzia from Carman, Manitoba, whose channel has grown to over 1.6 million subscribers and over 234 million views.

“More and more, Canadian artists are using YouTube to break into the industry, and we want to make it easier for them to build their career and find their fans,” added Google’s spokesperson.

Beyond Canada, the company noted, “we’re seeing impressive growth in countries like Korea, India, Japan, Russia and Brazil where music is a top passion,” according to  Lyor Cohen, Global Head of Music, YouTube.

YouTube Music Premium costs $9.99 per month in Canada, while YouTube Premium costs $11.99 per month and includes a subscription to Music Premium.

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