CNET has the report:
Production has begun of a 2,560-by-1,600 pixel density display that will land on a 13.3-inch MacBook Pro, NPD DisplaySearch analyst Richard Shim told CNET.
“The supply chain indications are that it’s for a MacBook Pro 13.3 — not a MacBook Air,” said Shim.
Shim said that production volume is expected to be substantially higher out of the gate compared to the current 15.4-inch Retina MacBook Pro.
This is very fortunate news for the crowd patiently awaiting a more portable Retina-display Macbook. When the current-generation Retina Macbooks hit the market, shipments were delayed three to four weeks upon just a few days. With Samsung, LG, and Sharp contributing into production of 13.3-inch displays, a stock shortage shouldn’t be an issue, as noted by Shim.
Here’s more on the initial production:
“With 15.4 it’s production of a few hundred thousand units versus one to two million for the 13.3,” he said. That 13.3-inch production began in the third quarter.
He also said the volume depends on production yield rates. “It depends on how the yield rates turn out. If the yield rates are really good and they’re at 70, 80, 90 percent, then they’ll probably be in the million and a half range,” he said.
The reasoning for such demand of a 13.3-inch model can range from price point to even portability. I love Apple’s Mac lineup, but the Retina models are too expensive for my bank account to handle. The hefty-priced 15.4-inch model is outrageous. At least we can consider the 13.3-inch model a ‘bargain’ compared to $2,199 larger-displayed model.