advertising

DuckDuckGo Privacy Browser Doesn’t Block Microsoft Trackers as Part of Deal

[caption id="attachment_365768" align="aligncenter" width="1000"] Image: DuckDuckGo[/caption] According to security researcher Zach Edwards' recent security audit of the DuckDuckGo Privacy Browser for iOS and Android, the browser allows Microsoft trackers on third-party websites while blocking all others (via BleepingComputer). On Facebook parent Meta's workplace.com, Edwards discovered that the DuckDuckGo Privacy Browser allowed trackers related to the bing.com and linkedin.com domains while...

Social Media Websites Make Up the Biggest Slice of Federal Ad Spending

According to a report by the National Post, the government spent roughly $7.8 million for ads on Facebook, Twitter, and other social media websites last year, which is almost 43% of the total federal spending of $18.2 million on digital ads. In total, $39.2 million was spent on ads by government departments and agencies. Although ads on Twitter, LinkedIn,...

Ottawa’s Digital Advertising Spend Tops TV for First Time

According to a report by the Financial Post, more than 50% of the federal government’s advertising budget was spent online last year, making it the first time the internet has surpassed TV as Ottawa’s advertising medium of choice. The government’s advertising agency spent $16.8 million of the $30.6 million on digital advertising for the year ended March 31,...

‘Who Targets Me’ App Developer Wants to Launch in Canada

Sam Jeffers, the developer behind "Who Targets Me", wants to bring the app to Canada in order to shine light on political misinformation. The app recently helped voters in Germany and the United Kingdom realize how political parties were targeted on social media. Jeffers says that he is looking to deploy the app on Canada and...

Facebook Fined $122 Million By EU Regulators Over WhatsApp Deal

The European Union has fined Facebook $122 million for providing regulators misleading information during a 2014 review of its WhatsApp acquisition. The misleading information raised concerns about the data sharing between the two services. The EU Commission will not undo the acquisition because "the incorrect or misleading information provided by Facebook did not have an impact...

Twitter Q1: Now 328 Million Users, But Revenues Decline 8%

Twitter on Wednesday reported its first revenue decline since the tech firm went public in 2013, a sign that the company still faces an uphill battle to attract advertisers even as it lures in more users. Twitter, according to a report from CNBC, today reported revenues of $548 million in the first quarter of 2017, a drop...

Instagram Stories Feature to Gain Ads; Now Used by 150 Million Users

Instagram’s five-month-old Stories feature brings 150 million active users to the platform every single day. Now, according to a report from Fortune, the social media network is giving advertisers a way to reach them. As with its duplication of Snapchat’s Stories product, Instagram’s ads within Stories will largely mimic the ads that Snapchat began inserting...

Apple Stops Sharing How Much it Spends on Advertising

As pointed out in a recent research note by analysts at Wells Fargo, Apple has suddenly stopped sharing any information regarding the amount of money it spends on advertising, Business Insider is reporting. It’s also not yet clear why Apple chose to stop disclosing that info, although analysts say that's a shame as it was useful to track...

Instagram Tops 500K Monthly Active Advertisers, Up Over 50% in Six Months

One year ago, Instagram officially opened up its ad business to all advertisers. Today, Instagram has announced that it now has more than 500,000 monthly active advertisers using its platform to market their products and services. Given that Instagram announces their milestones in terms of “more than,” it’s difficult to get an exact figure for that growth, but...

Apple to Replace its iAd Sales Team with a New Automated System

According to BuzzFeed News, Apple is getting ready to replace its in-house iAd sales team with a new, publisher-driven automated system, six years after it launched its advertising platform. Citing multiple sources familiar with the company’s plans, the source claims that Apple is getting out of the advertising-sales business and shifting to a more automated platform. While iAd...

Apple’s Privacy Policy Drives Ad Dollars Away

Apple is "the best-looking girl at the party, forced to wear a bag over her head", according to an ad marketer describing the iPhone maker's position on the ad market. Since the company ventured into the ad business, a lot has happened, but it has somehow failed to cash in, as the biggest advertising money...