Gustavson Brand Trust Index

TELUS Named Top Telecom, Cable Company in ‘Gustavson Brand Trust Index’

Telus is the best in the telecom industry, according to the Gustavson Brand Trust Index released recently. After surveying 3,125 Canadians aged 18–35, the Peter B. Gustavson school of business awarded Telus the highest ranking, placing Telus above its main competitors, Rogers and Bell. The Gustavson Brand Trust Index measures consumer perceptions against five brand...