Ken Segall

Former Apple Ad Man Clarifies Recent Op-Ed in The Guardian

You may recall Ken Segall's article from last week published by the Guardian with the attractive title, "How Apple lost its way: Steve Jobs' love of simplicity is gone." The article raised eyebrows, since the author, Segall, worked with Steve Jobs as creative director for twelve years, was the creative mind behind the famous "Think...

Is Steve Jobs’ Love of Simplicity Gone from Apple Products?

In an article over at The Guardian, creative director Ken Segall, who worked with Steve Jobs for 12 years and also led the team behind Apple’s legendary Think different ad campaign, has said that Apple's massive growth was due to Jobs' love of simplicity but now, things have changed as people are seeing complexity in expanding product lines, confusing...

How Apple’s In-House Ad Agency Can Be Successful: Ken Segall

Before closing calendar 2015, Apple announced an executive reshuffle: it promoted Jeff Williams to COO, added new responsibilities for Phil Schiller, and — what captured Ken Segall’s attention — hired Tor Myhren, the former chief creative director and president of Grey New York, as its new VP of Marketing and Communication, succeeding Hiroki Asai. Segall,...

Ken Segall: Apple’s Advertising has Become “Soft and Ordinary”

Ken Segall, who worked alongside Apple co-founder Steve Jobs at Apple in the 1990s, and put together some of the company's most iconic marketing campaigns including the “Think Different” campaign, has said in an interview with BusinessInsider that Apple's advertising has become "soft" and “ordinary”. When asked about what he thought of some of Apple’s most recent non-product advertising...

Ken Segall Says Apple is Still Thinking Differently, Praises Holiday Ad

Last week, Apple released its 2013 holiday commercial ‘Misunderstood’ featuring Edmonton as a snowy backdrop, that follows a teenager who has his eyes glued to his iPhone 5S while the rest of the family enjoys the holidays. According to 9to5Mac, Ken Segall, the ad executive behind Apple’s Think Different campaign, has praised the new TV ad, saying that it shows...