Former Apple Creative Director Ken Segall Thinks Apple is ‘Losing its Personality’
Former Apple creative director Ken Segall is worried that Apple is losing some of its personality under CEO Tim Cook.
Former Apple Ad Man Clarifies Recent Op-Ed in The Guardian
Ken Segall says the Guardian headline contradicted his point of view.
Is Steve Jobs’ Love of Simplicity Gone from Apple Products?
Ken Segall believes Apple's growth was rooted in his love of simplicity but things have changed now.
How Apple’s In-House Ad Agency Can Be Successful: Ken Segall
Apple’s in-house agency needs a leader, not Phil Schiller, says Ken Segall.
Ken Segall: Apple’s Advertising has Become “Soft and Ordinary”
Ken Segall, who put together Apple's some of the most iconic campaigns, believes Apple's marketing has become ordinary.
Ken Segall Says Apple is Still Thinking Differently, Praises Holiday Ad
The ad executive behind Apple’s Think Different campaign praises the company's latest holiday ad for TV.