Media Arts Lab

Apple Seeks to Streamline Global Marketing With TBWA/Media Arts Lab

Apple, seeking to streamline its global marketing, has restructured its relationship with TBWA\Media Arts Lab that will see it spend less time trying to localize brand campaigns, and instead ramp up efforts on its regional and digital output. According a new report from Adweek, Apple has been transitioning its big-budget global campaign work in-house over the...