Project Titan

Apple Puts the Brakes on its Self-Driving Car Ambitions

Apple had been working on its plans to build an autonomous vehicle by itself, however, the company has now shifted its focus more towards building the software and the underlying technology for the vehicle. A new report from the New York Times has shed new lights on Apple’s secret car venture – Project Titan – and highlighted what...

Tim Cook Confirms Apple is Working on Autonomous Driving Systems

The rumours surrounding Apple's self-driving car ambitions have ranged from the company developing its own driverless Apple Car, to the entire project being restructured. Now, according to a new report from Bloomberg, Apple CEO Tim Cook has confirmed that the tech giant is indeed working on software for self-driving cars. Cook called the development effort "the mother...

Apple’s Self-Driving Test Vehicle Spotted On California Streets

Apple has been working on its self-driving car technology, albeit quietly, for a while now, and it recently received permission to test the vehicle on the road. It’s now two weeks since the permission was granted and, finally, an Apple-powered self-driving car takes to the streets of the state. Apple received a permit in California...

Apple Considering AR Tech For Autonomous Driving System [REPORT]

While Google, Microsoft, and Facebook move ahead with their augmented reality applications, Apple has yet to unveil an augmented or virtual reality product yet. Now, well-known Apple analyst Ming-Chi Kuo has stated that it could still take the Cupertino-based company up to two years to jump into the AR/VR market.  The news was first reported by Apple Insider, […]

Apple Talked to Numerous Luxury Automakers for Car Project: Report

Earlier this week, Bloomberg reported Apple was scaling down its secret “Project Titan” car project, citing hundreds of employee layoffs and reassignments. Unnamed sources claim the car project is now focusing on an "autonomous driving system that gives Apple flexibility to either partner with existing carmakers,” corroborated what the NYT reported last month. So in...

Canada’s Magna Has Engineers Working on Apple Car: Bloomberg

There is a place in Ontario Apple should visit if it is gearing up to step into the car manufacturing business: the headquarters of Magna International, a company which Bloomberg describes as the world's biggest contract manufacturer of cars. The company, "helps steer automakers though the laborious stages of design, engineering and assembly, "according to...

Apple Developing Hollow Batteries for its Secret Car Project [Report]

Apple has tapped a small South Korean firm with “20 or so expert technologists in batteries”, to co-develop hollow batteries for the so-called Apple Car, Korean website ETNews is reporting (via MacRumors). The batteries, which are believed to be for Apple’s secret car project often dubbed as 'Project Titan’, are described by the source as cylindrical lithium-ion secondary batteries...

Apple’s Former Exec Bob Mansfield Appointed to Lead Car Project

Citing people familiar with the matter, The Wall Street Journal’s Daisuke Wakabayashi reports that Apple has appointed a former top executive Bob Mansfield to oversee its rumoured autonomous car project dubbed as Project Titan. Mansfield has been instrumental the in development of products such as the MacBook Air, iMac and iPad. Although he officially left...

Apple’s Unconfirmed Secret Car Project Reportedly Delayed Until 2021

According to The Information, Apple’s secret electric car dubbed ‘Project Titan’, has reportedly delayed its rumoured target launch date by another year to 2021. The article profiles the Sumner brothers, who are engineers working at Apple on the said car project. These employees are so important to Apple, the company has let one of them...

Apple’s Increased R&D Spending Hints Electric Car Coming: Analyst

Most analyst and media attention went to Apple's first decline in profits in 13 years, falling iPhone sales and the slowdown in China. Above Avalon analyst Neil Cybart, however, points to spending that has captured almost no attention lately: Apple's R&D spending, which has increased three times the "usual" amount the company spent four years...