After the first Apple Watch Series 4 media reviews were published this morning, unboxing videos of Apple’s newest smartwatch have hit the interwebs.

Below are some videos showing what it looks like to unbox and Apple Watch Series 4, which launches in Canada this Friday, September 21st.

iJustine:

Emkwan Reviews:

Hodinkee (good views of the watch):

Victor Abarca (Spanish):

https://youtu.be/H2-Z7KUhfsg