Amazon Launches ‘Page Flip’ Feature for Kindles, iOS App

Amazon wants to make it easier to flip through the pages of a book as part of the Kindle reading experience, which is why today they have announced a feature called Page Flip.

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The feature allows users to easily flip back and forth between a book, without losing their current page. Think of it as picture-in-picture as your current page minimizes into a thumbnail, while you’re able to freely flip to other parts of your book for reference.

With Page Flip, readers can easily flip back and forth between pages to reference different parts of the book while they read. Page Flip will be delivered as part of a free, over-the-air update starting today to Kindle E-readers, Fire tablets, and the free Kindle app for iOS and Android.

Page Flip will be soon pushed out via an over-the-air update to Kindle e-readers and Fire tablets. As of writing, the Kindle iOS app has been updated to version 5.0, which now includes Page Flip.

Chuck Moore, Vice President, Kindle, said in a statement “Page Flip makes it easier than ever to refer back to pictures in a political memoir, flip back and forth between a map and your current page in an epic fantasy series, or find passages you’ve highlighted in an investing guide.”

The best way to learn about this feature is the clever ad Amazon has released—check it out below:

Last week, Amazon launched a refreshed Kindle, that’s thinner and lighter with double the RAM compared to its predecessor, again priced at $79.

Click here to download Kindle for iOS in the App Store.

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