AllThingsD reports Automattic (the company behind WordPress) has acquired Simperium, the maker of Simplenote. The buy isn’t based on just talent acquisition; Automattic wants to continue the work of Simperium and Simplenote:
“Simperium seems like a genuiune utility for our own apps, and for other people as a service,” said Automattic founder Matt Mullenweg yesterday. “And Simplenote, as a product, I love, and it’s just darn handy.”
Simplenote offers a quick way to get access to notes synced between your Mac/PC and iPhone or iPad. The Simplenote blog notes the app is now in good hands now as part of the Automattic family.
Originally Mullenweg wanted to invest in Simperium, then do a deal and eventually acquired the company to get access to the smart team, and further ensure the service would be integrated and backed up by Automattic’s infrastructure. WordPress.com powers some of the world’s largest websites.
Could Simperium help Automattic improve the WordPress iOS app? It appears that’s the way it’s heading:
“I think they can help us completely revamp our mobile apps,” Mullenweg said. “Right now, we download the entire blog post every time in our apps. Simperium only sends the diff [the difference between the two files]. It’s way more bandwidth-efficient, and the online-offline opportunities will be huge.”
This is fantastic news for fans of Simplenote such as myself. The app has a simple premise which makes it just awesome for jotting down notes quickly on my Mac or iPhone and accessed from either device at anytime. Congrats to the Simperium team.