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Vine Video-Sharing iOS App Sees Rapid Growth While Competitors Decline

Latest numbers from Onavo Insights, a company that tracks usage of apps across iOS devices in the U.S., reveal that Twitter’s short-form video-sharing app Vine has grown its monthly active users by 50% in the last month, while other video-sharing apps on iOS like Cinemagram, SocialCam and Viddy are all seeing a decline, TechCrunch is reporting. The study also claims that Vine is bigger now than any one of its competitors has been in the past six months.

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The report notes that Vine was used on 2.66% of all iOS devices in the U.S. by the end of February. In contrast, U.S. device usage of 1.07% was seen for Cinemagram, 0.50% for SocialCam and 0.31% for Viddy during the same time period. Another analytics company, RJ Metrics, has also released similar usage statistics revealing that Vine was used by 2.8% of Twitter’s highly active users with Viddy used by 0.5% and Socialcam by 0.2%.

One possible message here is that you may have a better chance of succeeding if you’re entering a market that is not yet owned by any one company, regardless of whether you are launching off the back of a wildly popular social media platform or not. Vine was entering a space where its closest competitor was being used by only 1.3% of iPhone owners and falling. Snapchat, by comparison, was being used by 10% and rising when Poke decided to Poke it”

Vine service was introduced by Twitter in January this year, that allows users to attach video clips lasting 6 seconds or less to their tweets.

“Technology runs through my veins...” | Follow me: @DrUsmanQ usman@iPhoneinCanada.ca