Apple Debuts iPhone 5 TV Ads ‘Brilliant’ and ‘Discover’ [VIDEO]

Apple has uploaded a couple new iPhone 5 TV ads to its YouTube channel tonight, titled “Brilliant” and “Discover”. Both ads feature the following description:
With an iPhone, there’s an app for that. And that. And that.
The ads showcase the numerous apps available for the iPhone and the format is similar to recent iPad ads, flashing numerous words on the screen and shouting. Check them out below and let us know what you think:
“Brilliant”

“Discover”

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These commercials would be so much better without the constant screaming of the words.. kinda annoying
I agree! They would actually be fairly good commercials without it.
ok missing Steves input now.
In all the advancements we’ve made in technology, the one I’d never think we needed is a lightbulb connected to my WiFi.
Why beat a dead horse? The 5S is on it’s way….why waste the marketing money on an antiquated model?
Is there a list of all the apps used in that comerical? Some seemed pretty interesting.
Is it me or has Apple removed the first few ads like “Thumb”, “Physics” et. al. from their official YouTube channel?