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Apple Introduces Live Online Chat & Support Service

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With only 378 Apple Stores around the world, it isn’t always possible for an Apple customer to walk into a nearby store in order to talk with an Apple Genius. Keeping that in mind, Apple has launched a new service that allows people to chat with a trained Apple Specialist online, starting from today, August 29th (via Pocket-lint).

The service began this morning in UK, followed by Spain, Germany and Brazil. Interestingly, both US and Canada have been left out for the moment at least.

“Now there’s a whole new way to shop for an iPad or iPhone at the Apple Online Store,” says Apple. “You can talk directly to a trained specialist over the phone, start a live online chat and even watch your specialist’s screen during a personalised guided tour.”

The new feature – launched on Wednesday in the UK, Germany, Spain, and Brazil – will provide answers via an online chat service with Apple employees.

“Get answers to all your questions, explore iPad and iPhone features, discover great apps and more.”

While online sales and technical support isn’t something new for many technology companies such as Dell or O2, it is however nice to see Apple branch their customer services out to anyone with access to the web.

How soon Apple brings this to Canada, only time will tell. What do you guys think of the new service though?

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