Apple Turning To Select Retail Staff For Assisting In iOS 6 Maps Improvements [Update]


In order to fix its messed up iOS 6 Maps app, Apple is reportedly developing a program to dedicate certain retail store staff to submit corrections and improvements for inaccurate mapping in their local areas (via MacRumors).

While most of us have already downloaded alternatives, Apple seems to be eagerly working on a fix for its flawed Maps application. While the source was unable to confirm how the staff would go about providing said improvements, one of its sources said that a team of ten employees would be participating in the program at one store.

Details on the initiative remain unclear, but multiple sources have indicated that participating stores will dedicate 40 hours of staff time per week, distributed among a number of employees, to manually examine Apple’s mapping data in their areas and submit corrections and improvements.

It is unknown exactly what procedures will be used to examine the data, whether it simply be side-by-side comparisons with Google Maps data or if more sophisticated efforts such as in-person verification will be used.

Changes to maps will reportedly be submitted through a dedicated internal portal on Apple’s systems.

Apple can expedite improvements to the new Maps app by tapping into its army of 40,000 employees across its global retail stores, suggests the source. While CEO Tim Cook has already published a letter in order to apologize for the app’s shortcomings, the company is definitely taking aggressively measures to improve its newly launched mapping service.

Update: Our source informs us of the following details regarding this undertaking:

  • Employees are selected and then asked to join the Maps support team.
  • Teams are roughly 10 people with one Lead such as a Manager or Lead Admin
  • Map problems are reported in stores, where data is collected and sent directly to Apple for instant updates.



  • Cormang

    They will need more than their own staff to fix that craptacular failure. Apple maps is probably the worst experience I’ve had with a mapping application… ever… In fact, I can’t remember Google Maps ever being this poor even in its earlier development. Then again, I never relied on Google maps as much as I rely on it now.

  • There’s nothing like crowdsourcing staff to fix Maps.

  • ThatGuy

    Except crowd sourcing customers. They have far more resources.

  • Jay

    I agree that they should make it more publicly editable.
    Google maps accuracy is in huge part due to their site Google Map Maker

  • Vikram662

    It’s funny to see people absolutely HATE the maps app while I have yet to find an error.

  • MleB1

    …because nothing says a quality map product like sending retail clerks making minimum wage into the field to be amateur cartographers…

  • I agree with those who suggest that the public at large could and should contribute to make this app streat app. Apple need to incentivize the process. This will be great for more urban areas then apple as google did is need to concetrate on the less or not populated at all.