Here Is Samsung’s Internal “We Lost” Memo Sent To Employees


We’ve showed you the email Tim Cook sent out to Apple employees over winning  the verdict at the California court, now it’s time to present the Samsung version.

In the memo, Samsung begins telling employees how the case began in the first place. The company then basically states the U.S. court was wrong, and court rulings in other countries were correct. They show signs of being optimistic, saying consumers will not take the hearts of a company that abused patent law (referring to Apple).

Read the email in whole:

On Friday, August 24, 2012, the jury verdict in our trial against Apple was announced at the US District Court for the Northern District of California. The following is an internal memo that reflects Samsung’s position regarding the verdict:

We initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple’s designs. These courts also recognized our arguments concerning our standards patents.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.

The whole tone of the email sounds so blatant. Sure, I understand, they are mad they were on the wrong end of the rulings, but a jury made the decision based off data they learned in court. In a particular way, the email is careless, stating Apple had “outright” abused patent law.

You can check out the Apple version here.  As you would have guessed, Apple’s employee email was much more pleasant and thankful. To tip Samsung, it’s very good to remain positive on the future, with optimism you will regain strength.

[via 9To5Mac]


  • FragilityG4

    “We trust that the consumers and the market will side with those who prioritize innovation over litigation”

    iPhone 5.

  • I was okay with their communication on this until they hit those last two paragraphs…that really turned the tone of the messaging to one of anger – in my view. You have to be careful when conveying those types of emotions into employee communications – could result in undesired behaviours.

  • Tigger59

    Samsung, an Asian company who stole ideas from a major company, lost face but still believe they did nothing wrong. Apple, an American company, won. Plain and simple.

  • Acer12345

    By Apple’s logic, Google could sue Apple for using Andriod’s drop down notification bar.

  • RyanStOnge

    I felt exactly the same way, I felt the overall message was great and those last two paragraphs killed it.

  • Real Canadian

    Are you a real Canadian , a Canadian who wants to be a slave of the USA, or a racist American????

    We, as customers, want competition and choices in market. Not domination by a single company in the whole world.

  • Brian

    Apple won in America, Samsung won in Asia. Plain and simple.

  • kkritsilas

    All I have to say is that before the original iPhone came along, there were NO handheld devices that used a touch based, icon type interface. Apple designed that, can brought ou the first device to use it. How can anything else that has come since be considered anything but copying? I understand it is a standard way of operating a smartphone now, but when the origninal iPhone came out, the only camparable devices were using WIndows Mobile, which was stylus based, no pinch to zoom. As well, as most of the other elements of modern cell phones were frist brought out on that phone. I’m not denying that Android may be just as viable as iOS as a smartphone operating system; in some ways it may be better. But the foundation upon which it is based is a blatant copy of the original iPhone. Simple as that.


  • +1

  • Canadian in New Zealand

    Typical American bullsh**t. Justice was not done. US Court, US Judge, US Jury, Apples home state, US Patent, links to federal reserve bank. Justice needs to be impartial. Although I wouldnt expect anything less from a country of people that are racist (anti asian) and are happy to use their flawed court systems to their unfair and unjust advantage.