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Bell Ordered To Drop “Most Reliable Network” Slogan

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First Telus sues Rogers about Rogers advertising that they have the “most reliable network”. Telus wins and Rogers drops the slogan.

Summary: Rogers and Telus neither use the “most reliable network” slogan.

Then, Rogers sues Bell about Bell advertising that they have the “largest, fastest, and most reliable network”. Well, in the latest law suit news, Bell has now been ordered to remove the “most reliable network” slogan.

Summary: Canada no longer has a “most reliable wireless network”, as none of the Canadian wireless carriers may use “most reliable network” in their advertisements since they all sued each other out of it.

Rogers argued before a B.C. court that data suggesting Bell’s network is the most reliable is misleading because it was compiled before the commercial launch of its upgraded network, said John Boynton, chief marketing officer of Rogers Wireless.

I wish our wireless carriers battled like the carriers in the USA do, with outrageous and hilarious advertisements that directly attack each other. Instead, Canadian wireless carriers resort to law suits. Boring!

It will be interesting to see who sues who next. Any bets?

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  • montymon

    I'd rather see them battle in an all-out price war!

  • dw4lsh

    Rogers advertisements are the most boring ever. I don't know what's wrong with Canadian companies but man is their marketing lame. Just take a look at Tim Hortons…McCain…

  • Tim

    I wouldn't go as far and say that “Canada no longer has a reliable wireless network”. Determining the “most reliable” and a “reliable” network are different. The former is saying which provider has the best reliability while all the providers may have reliable networks.

    It's quite a claim to say one provides the most reliable service. I don't blame companies suing each other for this. For some people, they may be affected by these advertisements.

  • Dusty

    Haha whats this world coming to… Sue, sue, sue or theres always a reason to go after each other!

  • Canadians love taking the safe route with advertising. Why change what works? It's boring for us, but I guess it's working for some companies!

  • Agreed. Yes please!

  • Well, it's not like we have much of a choice, so the advertising really doesn't matter. It's either Rogers, Bell or Telus!

  • Xaroc

    fighting over slogans that have been shared between these companies for years.
    sounds like School playground fighting. All this seems petty and childish. Rather then fighting over slogans, spend that efforts in solving some more of the customer complaints which ALL these companies suffer from. lets see them fight over who has LESS unsatisfied customers, because lets face it… there is always somthing to bitch about, whether calls are dropping, your plan is more expensive then others, or just because you are sick of increasing prices of new plans (Cough, Rogers!) oh.. excuse me..

    Bottom line, these companies need drop this slogan BS and focus more on pleasure their customers, rather then stroking their egos about whos slightly faster, whos larger, whos reliable. prove this to US, the customers in service.

  • Xaroc

    fighting over slogans that have been shared between these companies for years.
    sounds like School playground fighting. All this seems petty and childish. Rather then fighting over slogans, spend that efforts in solving some more of the customer complaints which ALL these companies suffer from. lets see them fight over who has LESS unsatisfied customers, because lets face it… there is always somthing to bitch about, whether calls are dropping, your plan is more expensive then others, or just because you are sick of increasing prices of new plans (Cough, Rogers!) oh.. excuse me..

    Bottom line, these companies need drop this slogan BS and focus more on pleasure their customers, rather then stroking their egos about whos slightly faster, whos larger, whos reliable. prove this to US, the customers in service.

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