Earlier this week, Virgin Mobile made some new Brand and Managing Director hires.
The company has brought Jennifer Posnikoff to the team as the new Brand and Communications Director. She was formerly the Director of Advertising and Web for Bell Mobility.
Bell’s wireless flanker brand also announced Floyd Rocha as the new Managing Director of Virgin Mobile Canada. He previously held the position of Marketing Director at Virgin for the past five years.
When iPhone in Canada asked what customers can expect from these new hires, a company spokesperson issued the following statement:
“Members can expect the same double-award winning service and cheeky brand campaigns that Virgin Mobile is recognized for, and consumers love. Jenn is excited to lead and shape the brand strategy building on the strong and successful foundation the brand has in Canada.”