iPhone 4 Launch Overview: Rogers Systems Fail Again!

The iPhone 4 launch was a huge success depending on how you acquired your iPhone. For those that purchased outright unlocked units from Apple Stores, your transaction was completed in a matter of minutes (including those that ordered online). I entered the Apple Store in Vancouver at 7:30am (after waiting in line all night) and I was out the door with my unlocked unit 10 minutes later. I noticed employees were only plucking “device only” people out of the line up–and people looking to upgrade with Rogers were at a standstill.

For those that were upgrading/activating through Rogers, your dreams of an iPhone 4 probably turned into a nightmare. Why? Because history likes to repeat itself when it comes to Rogers, and for the third iPhone launch in a row their systems crumbled like a deck of cards. Just like the iPhone 3G and iPhone 3GS launch, the systems went down coast to coast and caused many hours of waiting for customers. I feel bad that I couldn’t be a part of that waiting this time around.

Not only did the systems go down on launch day, but I was inundated with emails about how the Rogers iPhone 4 sign up page did not send any emails to notify customers about plans. People relied on iPhoneinCanada.ca to help them with their iPhone 4 launch preparations instead of the websites of the Big 3. Funny how that works, eh?

On a side note, I’d like to give credit to @RogersMiranda for personally contacting me to help solve a customer’s concern that was voiced in the comments on our blog. Well done Miranda!

How did your Rogers/Bell/Telus launch go? Were you one of the lucky ones to activate when systems were still up? Sound off in the comments!




Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow @iPhoneinCanada and on Google+. Click here to save 20% OFF at ZAGG.com with coupon 'iphoneinca'!

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  • warpdrive

    Two telus stores where I live in a city of 18000. Had a 16gb reserved at one for the wife. After I grabbed that I went to the other store and snagged a 32gb for myself. Only 3 people in line! Entire city only got 20 phones in and I got 2!!! Luckiest I've ever been on launch day as when I was with Rogers I'd have to order on launch day over the phone and wait 3 days.

  • Matt

    They have to screw up ones apparently.

  • Matt

    They have to screw up ones apparently.

  • rebeld

    Almost the same thing happened to me. After standing in line for 12 hours and waiting on hold in the store for another hour and a half the Rogers CSR on the phone told us that I would be paying $499 for a 32GB phone and that there was NO serial upgrader discount available. However, after we read him the content from the redboard blog post he disappeared to check with his manager and when he came back he was highly apologetic and agreed that yes, I actually did qualify, and my cost was $269 for the 32GB phone. Ah, fun times.

  • Jimmy

    Tuesday August 3rd? And what city is the Rogers that your friends work at located?

  • Unlisted

    Ordered mine from Fido custumer retention service last friday and it was pretty easy, even if it was said that phones would only be available through Fido stores and official retailers… I was even able to cut around 20$ a month to my plan… I'm expecting the delivery in the next few days… Overall, very satidfied!

  • Sa

    North York (toronto)

  • Jimmy

    Do you know if its just that Rogers or other Rogers stores too that are getting more iphones?

  • http://twitter.com/DrEdoardo Dr Edwardo

    How did you manage it? What number did you call? What catch phrases/threats did you say to get Fido to relent on their “no iPhone ordering over the phone/internet” policy?

  • Jeepy

    Any new on when Fido (me) and Rogers (my GF) will get a new batch of iPhone 4?

  • L537p

    Here is some inside info from a un named friend who works for apple in Cupertino. Apparently apple was forced to alocate iPhones evenly over all carriers even though they where aware that Rogers has almost 90 percent (apparently) of iPhone users. This led to a anticipated shortage on Rogers part. So as the other carriers hold on to the 32 gb iPhone your waiting for apparently their plan was and is to quote ( aggresively) dropship ( I assume that means deliver) replenishments to Rogers. Also the reason they held back launch for a month was apparently the same reason they held back the ipad. To build up hype, apparently Canadian customers are slow on the draw. Just thought I would share this with you all.

    Peace

  • Mac

    Anybody know when bell stores will get more phones and if i ordered to day how long would it take for them to ship.
    The bell store online said 14 days but i wasnt sure because of the huge demand of the iphone4.

  •  Xaroc

    Might take 14 days to order. But delays are always unknown at this
    time. It's really hard give a time on orders. In store stock word
    around the street some time late this week. I would call tomorrow, and
    every day after if your serious about in store pickup

  • Turbo_mazda06

    you know what terrible I went to rogers on launch day, they said on launch day they would be gaurenteed at least 16 units, i was 4th in line, there stock didnt arrive till 2 pm, on launch day, while getting my phone order done, I was told i was not allowed to purchase two units, for my wife and myself, i was informed by the rep, there was a limit of one per customer, even tho there own website stated a max of two, showed this to the manager, and was bluntly told that, that because they are not a rogers corporate store, they are a “dealer” and not corporatly owned they followed there own rules, i was disgusted and walked out of the siore. why does rogers not say ” some stores” do not follow all there policies and procedures

  • Bobby

    Rogers are a bunch of bullshitters. I'm in Montreal and on St-Denis street, they lie to everyone. They said that the system not allowed upgrade for everyone who has already a data plan. I haven't one already so I was thinking yes I'm gonna get one. Hummm almost my friend. They try to register mine (they got only 3 16g that's it) but the system lock the transaction again. The real answer is the give the IP4 to the new customer only and tell bullshit to everyone else. What a nice way to treat you're client, BRAVO !
    (pissed off customer seeking for another provider to get f***ed the other way)

  • Guest007

    I am in vancouver area. I was at Bestbuy store on Friday morning around 9.30am to pickup my phone. I was no. 6 in the line and was very positive that I will get my iphone 4. I am with rogers by the way. But when store opened at 10 am they guy told me that they only have four iphones for Rogers/Fido and only one of them is 32 GB. All the five people in front of me were either with Rogers or with Fido…..I was shocked…..then I quickly ran to other rogers dealers in the area but result was same…..I was out of luck.

    Ever since, I have tried calling Apple store, Rogers dealers, Best buy, future shop but everyone is out of stock and they have no information, when they are getting new stock…..it is very frustrating.

    Do you have any inside information?

  • Newbie

    Retention Stories. I'm interested in what deals people get from Rogers….especially existing customers renegotiating the contracts. Do you call Retention directly? or do you ask to be transfered to them? what do you tell them? do you threaten to leave? do you just ask for better deals?

  • iPhoneVirgin

    Threaten to cancel contract. But for me it wasn't a threat but an actual circumstance, where I could no longer afford it, but I couldn't afford the NFS fee, or the bad credit, so they helped me out. Be nice, calm, and polite when you call. Go to Account Managing reps, explain your situation or need to cancel, then you should be redirected to retentions. You can get good deals IF you need them, don't try and con your way though,.. It kind of puts the system to Lockdown and others who need it at a loss.

  • Half_Pint

    GRRF… Good Riddance Rogers F***tards!
    ;-)

  • Bellsucks

    So rogers wouldn’t give you the iPhone promo price? Try going to either bell or telus and try to get a early upgrade at all. As long as you had a rogers phonr before June 7th you could upgrade to a 16gig for 399. Neither bell or telus does that. I had my bell phone for 2 years and i still can’t get the upgrade.

  • Serphantius

    yeah, i got royally scre*ed, and was only eligible for the 399/499 hup. after expressing rage, i am now eligible for the 159/269 upgrade plan when stock comes in. im still not happy as i was first in line…..but im saving 250-300$ now i guess

  • Isolanum

    call retentions directly. i was first in line and was told i could not get a phone, even if i were willing to pay the outright price at that time. so i walked out of there with no phone, an incredible amount of embarassment and rage beyond comparison.

    I used this when i was speaking with retention. Being embarrassed like that is something any agent can relate with and 9/10 that agent will have a heart and do something for you. some of those things that they did for me were:

    -> im only 12 months into my contract but they have deemed me eligible not for the 399/499 hup…..but the 159/269 hup for the inconv.
    -> 6 gb data, unlimited txt's, 350 daytime minutes unlimited weekend/evenings etc etc…. for 46.25$ (my bill was 93.69$ before)
    -> and theyre sending me the phone in 2-3 biz. days express mail

  • Johnny

    Hey Jan, I was in line with you at Best Buy and gave up. I still haven't got my iPhone 4 yet, did BestBuy call you yesterday?

  • Livininvic

    Rogers activation page the night before told me I'd get the $269 upgrade price.

    Their initial pricing was, anyone who upgraded to the 3GS when it launched last year, was eligible.

    While I was standing in line at 4:30 in the morning, Rogers quietly updated their information so that I'd pay $499. Kind of an FU to customers.

    I showed the Rogers guy the pricing info from the day before on this website, and he agreed it should be $269. He put a note on my file incase the bill comes in at $499, and wrote $269 on my contract. Thanks awesome Rogers store employee.

    I wonder how many other early upgraders were devastated by this information and DIDN'T get Rogers to revert it back to $269.

  • http://twitter.com/Xaroc  Xaroc

    Mine worked no problem. My contract was only 3 months old on a 3GS and got 159 for my 16g

  • Spaceman1701

    Rogers was a disgrace on the launch day. It took me 5 hours, after i waited for 10 hours in a line outside the store to open, to get 2 iphones activated thru rogers. When i finally got them running, I got home to find out that none of my features or plans were in place so the iphone had no plan attached to it, when i called Rogers, they blamed Apple.
    Rogers used to be the number one provider in the land and I can see why they have fallen to last place.

  • http://twitter.com/Xaroc  Xaroc

    I agree. my MMS fell off, i had to get it reinstated. after reading that article posted about Telus Internet upgrade sometime in 2011 makes me wonder if rogers has plans for the future too. Or will Rogers/Fido becomes the New Old Telus/Bell

  • The Truth

    Has anyone told you guys, your a bunch of losers? Camping out for a phone? Really..? Man..what exciting liives you must have…I bet after camping outside for the iphone when you got home you played your war craft…bottom line is..its just a phone…you can wait a month..and as much as rogers can be a pain, no other company did early upgrades…so quit pissing and moaning, you think because you sat for a third time like a retard in line you automatically deserve a big discount on launch day…get a clue

  • cjm

    Got totally screwed by Rogers….Did my time in the lineup, and got to the cash.. Had the Iphone 4 in my hands, then activation servers went down… Rogers employee was on hold for activation for more than 2 hours.. After 2.5 hours, I told the guy I had to leave – could he put it aside for me (I mean c'mon..i already waited in a line-up..first come, first serve, right?).. His answer was No…told me to come back in the morning as he had PLENTY of phones.. Of course when i returned the next morning, they were sold out…

    Called Rogers to complain…Escalation manager was ambivalent.. Even blamed Apple for activation system problems… Unbelievable…

  • http://www.iphoneincanada.ca/ Ex

    Apple Store = Win

  • http://twitter.com/Xaroc  Xaroc

    Ouch.. yeah they offered me to leave too. i said there was no way in hell. They offered paper to show that they would hold one for you, but paper means nothing to me. I refused to leave, and it paid off in the end. im sad to hear your were not able to stick it out a little longer to get one.

  • Tubesocks20

    Rogers had issues with their system that day that was telling many ppl the wrong promo pricing, they were giving ppl credit if they ended up paying more than the promo price they were promised on their site.

  • http://twitter.com/Working_Bug Lydya Soza Castillo

    Are they lying to Cx who call in to ask about their stock? I call every day (including Tuesday) and they said they didn’t get any. Treasure hunt?

  • Fordomatic69

    Just put a $50 deposit on a 32GB iPhone 4 at a Bell Corporate Store. The waiting list is about 15 long but THEY WILL CALL ME when I am next in line. That is the way it should have been handled all along. Looks like it's Bye Bye Rogers!! Let's face it, the cell phone companies are all bad so for me, it's always been, whoever can get it to me first will win my business. I live in the country and did not have access to many high speed internet choices so it was a race to see who would get it first. Rogers won that battle with the Rocket hub 6 weeks before Bell so I signed up with them. I no longer have any loyalty to any of them, price and availability all the way because we all know that customer service is non-existant nowadays.

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  • Frazdotnet05

    how did you do that?? I have been trying to get them to give me that price for two weeks now, and they wont budge. Saying that they are sorry for the confusion, but thaqts the price I get.

  • Frazdotnet05

    how did you express rage??? I have been contacting rogers non stop, Ive talked to retention once already, and they still wont let me get that price!!! help me!!

  • Frazdotnet05

    so THEY CAN DO IT!! the little shits!! Ive been fighting with them since the launch to get that price, and I was quoted the 269 price back a week ago, now its 499 again, what was the website you had???

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