Each month, we break down the Canadian wireless market to trace the changing strategies of flanker brands Fido, Virgin Plus, and Koodo, along with their parent carriers Rogers, Bell, and Telus.
Here is a closer look at the current Bring Your Own Device (BYOD) landscape once you factor in automatic payment discounts.
Fido
Prices and data did not change in June, but there’s one big change—Fido now has a limit on data roaming, with the Canada-US-Mexico plan now only giving you 12 months. This falls in line with Rogers putting in roaming caps on its plans as well (which is just like Bell). The rationale is after one year, you’ll be paying for data roaming.
Virgin Plus
Virgin has kept its pricing the same as May, with no major changes.
Koodo
Koodo also has retained the same pricing and data as May.
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