Rogers, Fido Launch Free In-Store ‘Device Tune-Up’ Service for Smartphones


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Rogers and Fido today have announced a new complimentary service for smartphones called Device Tune-Up, available in-stores on the spot:

With Fido Device Tune-Up we can help set your phone up for maximum performance from the time you get it until it’s time for you to upgrade. Whether you need help with set-up, updates, backing up, restoring or repairs, we can give your new or old phone the boost it needs while you wait, so you don’t have to part ways with it.

Rogers and Fido wireless customers can get the following at stores:

  • Get a Device HealthCheck – we can check what apps are running, what is using up your battery, if you have the latest OS and more
  • Safeguard your data – Are you passing your phone down to a friend or family member? Device Tune-Up can securely wipe you data and even back it up.
  • Transfer data from one device to another – If you’re getting an upgrade, Device Tune-Up can transfer your data from your old smartphone to your new one so you can be up and running right away; Depending on your OS or where your data is saved, contacts, images, videos and SMS can be transferred

Sounds like an interesting service, but I would assume most iPhone users already know how to update to the latest version of iOS and backup their device with iCloud. But for those who don’t, would you be interested in trying this out?


  • 1His_Nibs1

    Device tune-up sounds like data mining to me. No thanks, I’m not that incompetent.

  • Kal

    I doubt it’s for data mining. Probably more just to help stupid people, generate increased sales opportunities (they’ll try to upsell accessories and so on) and also build some brand loyalty in the process.

  • Yup. It’s a move to drive people into stores that’s for sure.

  • Kellie

    I’d be interested for my mom. Less work for me to do if she has a service that can do it for her

  • FragilityG4

    How about you keep this “service” and lower prices instead.

  • Jason Reid

    Friends don’t let friends use Rogers.

  • Joe


  • adamr

    children shouldnt send parents into rogers to let them roberts upsell them shit they dont need.

  • Al

    Parnoid much?