Rogers to Launch Google Glass Competitor ‘Rogers Toque’ This Fall


Rogers has announced it will launch its own wearable technology this fall, called Rogers Toque:

Well now you can – with the new Rogers Toque, coming this fall to Rogers retail locations.

“Glass-é is pass-é, but wool is cool,” said Rogers Chief Hat Technology Officer Abril Foosdhay. “Through the science of science, we have reinvented wearable technology for the Canadian climate.”

The Rogers Toque connects seamlessly to any LTE-powered smartphone providing the fastest and most reliable toque technology on the planet.

The Rogers Touque will have the following features:

  • A built in stereo sound system
  • Sensors that monitor your brain frequency as you listen to music and plays Canadian hits by Celine Dion, Carly Rae Jepsen, Justin Bieber or Nickelback depending on your mood
  • Keeps your head warm

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When it came to pricing and a launch date, the company said the following: “We don’t have pricing or launch timing yet, but click here to preregister for more information.”

I like the sensors that monitor brain frequency and play music depending on your mood. Celine Dion’s greatest hits 24/7? Mind. Blown.

PS – Check the date today.


  • Cyrus

    Rogers.. Just fuck off already. We all hate you

  • Chris

    April Fools!!

  • ryanrobert

    I don’t necessarily hate Rogers, but I hate all the stupid stories that are posted on April Fools day. People are too stupid.

  • Companies have turned April 1 into one giant marketing blitz. I don’t mind it, it’s okay to have a chuckle once in a while.

  • After 2 lines you know that it’s a april fool. “Rogers Chief Hat Technology Officer Abril Foosdhay”

  • cyruskafaiwu

    yes, screw off. i don’t understand why we have to pay insane monthly fees for a camera connected to the internet.

  • K3

    yes but that one sucked, Rogers seems to be sucking at everything now. Here’s some more Rogers red again- ????????????????????????

  • People getting upset over this April fools joke really need to get fresh air.

  • ward09

    Don’t give them ideas, they may make this part of a mandatory bundle to get TSN HD.

  • Creative!

  • Yep. But there’s always that one person who has no idea…lol

  • Agree