Koodo has aired two new ads to further send a message about the company’s new refreshed marketing campaign. The first ad is called ‘Balloon’ and the message touts the company runs on “Canada’s largest 4G LTE network”.
The second ad called ‘Staying Customers’ explains Koodo customers stay with the company “because they want to, not because they have to”:
Within the CCTS 2014-2015 Mid-Year Report, Koodo only took 1.4% of the 5,468 complaints filed, while parent company TELUS had 4.4%. TELUS’ Brent Johnson said at the time “we’re improving…but we’re not there yet.”
Rivals Rogers and Bell paint a different story, taking in a combined 59.1% of complaints.
In the second quarter, TELUS signed up the most new wireless subscribers compared to Rogers and Bell, adding 76,000 in the period ending on June 30. Rogers only netted 24,000 new customers, while Bell added 61,000 in the same period.
TELUS CEO Joe Natale said during the company’s recent earnings call their wireless churn rate of 0.86 per cent for the quarter is an industry low, as it is a sign customers are sticking with the company, noting “We spent the better part of the last six years getting to this place.”