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UK’s Barclays Bank Buys 8,500 Apple iPads To Improve Its Customer Experience

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The Telegraph is reporting (via The Register) that British bank Barclays has placed one of UK’s largest ever iPad orders i.e 8,500 units, for its various branches in order to better assist and interact with customers, in an effort to improve the overall customer experience.

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The iPads will also feature a new app specifically for mortgage advisers called “Mortgage Brain”. The app aims to help mortgage brokers by scanning the entire market for available options. The report notes that the Mortgage Brain app is jointly owned by six banks including Barclays, RBS, Virgin Money, Santander, Lloyds TSB and Nationwide.

“We investigated a number of different tablet options and in this instance, we concluded that iPads were the best solution for their specific needs. We are now starting to use these across Barclays branches in the UK,” she said.

Although a wide range of tablets is available in the market, Barclays has not commented on why it opted for Apple.

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