Apple’s latest and greatest iPhone 5 saw record pre-sales at its Korean launch today, with customers lining up in extreme cold at the company’s biggest smartphone rival Samsung’s home turf, reports Fortune.
The report notes that Apple’s original iPhone 5 launch in Korea was delayed due to some “procedural errors” in registering the device with the government. However, today’s launch in Seoul managed to draw record crowds despite sub-zero winter temperatures.
SK Telecom (KRX), South Korea’s largest carrier, held a pre-dawn launch party with munchies and live music. Rival KT (KT), the No. 2 carrier, reported that pre-orders in the first two hours topped the record set a year earlier by the iPhone 4S.
Moody’s Investors Service estimates that as of October, Apple’s iPhone had an 11% market share among the country’s 31.4 million smartphone users.
Below is the video of the KT iPhone 5 launch: