Free $25 Loblaw Card Registration Rolls Out Over Bread Pricing Scandal


It’s time to make some dough, as Loblaw has launched their $25 gift card registration, a response for their involvement in a bread price fixing scheme which spanned 13 years. No matter how you slice it, you’ve been paying seedy prices because companies colluded to set rising prices.

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Loblaw got out of a jam by whistle blowing on competitors, as the collusion is now toast. The company tipped off the Competition Bureau and by doing so gained immunity, since its cooperation began in March 2015.

Requirements for signing up to receive your $25 Loblaw card? 

If you purchased one or more of the following brands of packaged bread from Loblaws, Atlantic Superstore, Bloor Street Market, Cash & Carry, Club Entrepôt, Dominion (in Newfoundland & Labrador), Extra Foods, Fortinos, Independent City Market, Loblaws City Market, Maxi, Maxi & Cie, No Frills, Presto, Provigo, Provigo Le Marché, Real Canadian Superstore, Real Canadian Wholesale Club, Valu-mart, Wholesale Club, Your Independent Grocer, or Zehrs in the period between January 1, 2002 and March 1, 2015:

Ben’s Bread
Bon Matin Bread
Country Harvest Bread
Dempster’s Bread
D’Italiano Bread
Gadoua Bread
McGavin’s Bread
No Name Bread
Old Mill Bread
POM Bread
Weston Bread
Wonder Bread


You are of the age of majority, which means 18 years or older if you live in: Alberta, Manitoba, Ontario, Prince Edward Island, Québec, or Saskatchewan.


19 years or older if you live in: British Columbia, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, or Yukon.

Once you get your $25 Loblaw card, you can use it towards anything in store, like iTunes cards or something else, not just bread. Customers can create an account after registering to keep track of their card program status (let’s hope Loblaw secures your personal info).

Do note Loblaw requires you to agree to the following release, by signing up for this $25 card:

As you may be aware, proposed class actions relating to an overcharge on the price of packaged bread have been commenced. The proposed class actions have not yet been certified by the courts as class actions. If you wish, you may contact one of the intended class action law firms (click here for firm information).

In exchange for this twenty-five (25) Canadian Dollar Loblaw Card you hereby release and forever discharge Loblaw (“Loblaw” includes Loblaw Companies Limited, its parent corporation George Weston Limited and their affiliates as well as all of their current and former officers, directors, and employees) from any and all claims or causes of action (of whatever nature or kind) for damages, costs or other relief that you may have relating to or otherwise in connection with any overcharge on the price of packaged bread in the period between January 1, 2002 and March 1, 2015, to the extent of twenty-five dollars.

Agreeing to this release will not impact your right to participate in any class actions relating to an overcharge on the price of packaged bread. However, doing so will mean that twenty-five (25) dollars will be deducted from any compensation that you may otherwise be entitled to receive in any class action judgment against, or settlement with, Loblaw relating to any overcharge on the price of packaged bread in the period between January 1, 2002 and March 1, 2015.

You may wish to obtain independent legal advice, including by contacting one of the intended class action firms, before checking the box in Section F below, and submitting this Registration Form.

Click here to sign up for your $25 Loblaw card—registration forms must be submitted by May 8, 2018.


  • Olley

    how are they going to check if someone’s fake or never bought a bread in the past 10 years?

  • They can’t, but pretty much everyone has. If you accept the money, you therefore cannot be apart of the class action lawsuit which will cost them much more.

    The more people who accept the $25 the better for them in the long run, as they’ll have to payout less people a much higher amount should the class action be successful.

  • Big Bad Mamoo

    You can still participate in the class action. See the bold paragraph towards the end of the original post. I don’t see a downside to registering for the gift card now

  • I was going by this quote
    “In exchange for this twenty-five (25) Canadian Dollar Loblaw Card you hereby release and forever discharge Loblaw….

    It says it pretty clear.

  • huddyrocks

    A great idea is to get the card and donate to a local food bank. Take some bad and make it good, just an idea…

  • Jojo Krako

    You must be new here.
    You need to learn to read and understand what is written.
    You should have read the part that clearly states “… to the extent of twenty-five dollars.”
    You must not be distracted when reading or you may misunderstand and perpetuate a falsehood.
    You are welcome.

  • Wynncy Manalad

    Loblaws were replaced by Provigo. Will Provigo accepts the 25$ card? Anybody??

  • Aleks Oniszczak

    It’s not cool that Loblaws ripped us off by taking our CASH, but is repaying with a “Loblaw Card” Why not cash? That’s what they took. How do I know they’re not going to rip me off with something else that they haven’t been caught with yet.

  • Bill___A

    I think I will just let the courts deal with it, although it seems to me that class action suits are almost always huge sums for the laws firm and a minuscule amount for the people who were overcharged. Maybe some people should do jail time if they are doing things like this.

  • xxxJDxxx

    Not often big business gives away large amounts of money to customers out of the goodness of their hearts. I’m guessing they are very scared of these class action suits and are hoping this card will placate their customers enough to keep them from joining the class action suits.