5000 Apple Employees and Their Families Celebrate San Francisco Gay Pride Festival


Apple price san francisco

Image credit: NOAH BERGER, Reuters

A total of 5000 Apple employees and their families marched in San Francisco’s Gay Pride parade today, which also had CEO Tim Cook in attendance, showing his support, noting “inclusion inspires innovation”:

Apple’s Lisa Jackson, who manages the company’s environmental front, was also participating in the parade:

Apple also issued the following statement to Reuters on its participation in today’s festivities:

“Apple believes equality and diversity make us stronger, and we’re proud to support our employees and their friends and families in this weekend’s celebration,” Apple spokeswoman Michaela Wilkinson said.

The company has long showed its support for the LGBT community, as back in 2011 employees submitted their own It Gets Better Project video.

Last year, Tim Cook wrote an editorial in the Wall Street Journal arguing why Congress should support legislation to support and protect U.S. LGBT workers from workplace discrimination. Earlier this year, Apple urged Arizona’s Governor to overturn an anti-gay bill seen to discriminate against gays and lesbians.

Silcon Valley companies such as Facebook and Google also participated in today’s parade, but for Apple, it was the largest turnout in the company’s history, according to some employees.


  • Ari

    So how far does “diversity” go? Were employees coerced into participating? Was it mandatory for managers to participate regardless of their own views? I’m not sure how I feel about officers in a company actively campaigning over issues that are not related to their core business. They are effectively assuming that all shareholders share the same opinions.

    Tim Cook, as a private citizen is free to support whatever he wishes but when he uses his position to promote his own personal views representing the company and shareholders, I have a problem with that.

    Companies should stay out of politics.

  • Ari

    I also have a problem with Tim Cook congratulating participant and trying to suggest that it amounts to “inclusion” as it seems pretty monoculture to me.

  • Larry Taylor

    Not only were Apple, Google and FB showing strong support in SF, at gay pride parades in many cities across the world this weekend, the US role was more visible than ever. Diplomats took part in parades and some embassies flew the rainbow flag along with the Stars and Stripes. Of course Harper couldn’t show his face at Toronto’s World Pride event.

  • Ari

    Perhaps because Harper know that he represents all Canadians. I assume that you do not believe in the fundamental freedoms and rights that “ALL” humans should enjoy including freedom of speech, freedom of religion, freedom of conscience and freedom of association. Harper was using his freedoms. Would you seek to prevent people from having those freedoms?

    Your rights as I outlined above are your “HUMAN” rights and are yours because you are human. They have nothing to do with what you like/love or enjoy.

    I don’t define my identity by what political party I vote for or what kind of computer I use or my job or what clothing I buy or what I find attractive. All of that is secondary to my identity which is rooted in my humanity and my cultural background.

    People who’s identity is wrapped up in external things or want/desires set themselves up for depression and anxiety. My identity remains whole regardless what happens in life.

  • Larry Taylor

    Please unsubscribe me from this crap

  • Alborz

    I don’t think I fully agree with you. he’s the CEO of Apple, and in my opinion, he can do whatever he wants to do with the company. there was a reason he was chosen as the CEO. and I don’t think they forced anybody to join the parade. if they did, you would hear it all over the news. it’s Apple after all. people are looking for the smallest things to make a huge headline out of. like: Tim Cook FORCED employess to go to parade!
    and you might see it as ‘promoting personal views’ but I see it as ‘supporting basic human rights that are still missing in so many places’
    but that’s just my opinion. you’re free to have yours! 🙂

  • Guest

    If Tim Cook brands Apple or position themselves in one side of a political issue, he is by definition excluding people or views from the other side. It’s a self-destructing logic. I’m disappointed that the CEO of such a wonderful company couldn’t get his logic right.

  • Larry Taylor

    Same for the CEO of Google and Facebook? Or TD Bank or Royal Bank? Or Ford, Chrysler, GM and Toyota?

  • SV650

    In BC, the Oil and Gas lobby is up to their eyeballs in politics trying to convince government and the public to allow the construction of a pipeline to carry bitumen from Ft. McMurray to Kitimat. On this I would agree that companies should stay out of politics; on ensuring non-discrimination against competent individuals, and prevention of bullying in the workplace, not so much.

  • Ari

    Workplace bullying? Do you mean like what happened to a founder of Mozilla? Does the name Brendan Eich ring a bell? There are plenty of names that could be quoted. Brendan was not only competent but he strove to treat all employees equally regardless his personal views outside of work. He never tried to use his position in the company to influence others.

    I could tell you about the gay kid who bullied various kids at my school. Would you like to hear about that? Would you like to hear about the suicidal thoughts, emotional eating and therapy? Are you going to blame the victim (me)? Was it my fault? Do you get enjoy belittling other people?

  • Ari

    The CEO of a publicly traded company does not OWN the company. He also was not hired by the owners but rather the board which is supposed to represent the interests of the shareholders.

    How does becoming embroiled in a divisive issues serve shareholder interests?

  • Ari

    If you really believe in human rights and non-discrimination then I challenge you to oppose the recent actions of the Nanaimo city council. Their recent vote is discriminatory and a clear violation of several fundamental charter rights. Other cities had no problem holding the same telecast.

    The vote was conducted in a cloud of complete ignorance. They had no first hand knowledge of the event or even the sponsor that they apparently had an issue with.

  • Ari

    How many wrongs make a right? If someone jumped off a cliff, would you follow them? Did those leaders ask the shareholders beforehand?