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Apple to Announce Amazon Prime Video for Apple TV at WWDC: Report

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We previously heard about Amazon Prime Video for Apple TV, and now it appears the tvOS app will debut at WWDC, according to John Paczkowski, reporting for BuzzFeed News:

Sources in position to know tell BuzzFeed News that Amazon’s Prime video app — long absent from Apple TV — is indeed headed to Apple’s diminutive set-top box. Apple plans to announce Amazon Prime video’s impending arrive to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC)

Paczkowski’s unnamed sources note the Amazon Prime Video app will go live later this summer, but the date may change.

Amazon has also agreed to resume sales of Apple TV on its American online marketplace, reversing a move two years ago when hardware sales were banned, a move the company said was made because rival streaming boxes caused “customer confusion”.

Last week, Recode first reported on the news the Amazon Prime Video app would debut on Apple TV. Now with Paczkowski’s confirmation, it’s all but set in stone, given his excellent track record for reporting on Apple rumours.

Amazon Prime Video launched in Canada back in December, part of a global rollout of the streaming video service, which is included free with Prime membership ($79 CAD/year; students 50% off).

I’m a Prime subscriber, but I rarely watch Amazon Prime Video. With a native app for my Apple TV 4, that will definitely change.

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