Apple Announces HBO NOW Premiering in April for $14.99 Per Month [u]



In addition to the all new 12-inch Retina Macbook Pro and the Apple Watch launch and pricing details, Apple also announced that ‘HBO NOW’ is premiering in April in the U.S. for $14.99 per month, at today’s Spring Forward media event, making it the first time an HBO subscription will be available directly to Apple customers. All iPhone, iPod, iPad and Apple TV users will be able to purchase HBO NOW directly in-app as a standalone service to watch every episode of every season of HBO’s original programming.

“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge.”

Apple notes that for just $14.99 a month, HBO fans can enjoy hit series ranging from Game of Thrones, Silicon Valley and VEEP to Last Week Tonight with John Oliver and VICE. At launch HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

With Bell and Corus owning HBO Canada rights, we don’t expect to see this service here anytime soon. We’ve reached out to Apple and HBO for comment and will update this post.

Update: An Apple Canada spokesperson confirmed with us via email what we suspected–HBO NOW is U.S.-only.


  • RedAndWhite

    Will this service be available in Canada?

  • miggy_smalls

    surprised if it was…with Bell owning the HBO rights in Canada, would seem it would have to go through them but would love confirmation, or clarification from anyone in the know

  • Rio

    Yes but in order to get that you also have to pay $50 for the basic package. This is more for those who cut the cord

  • Mark Holoubek

    I wonder about that. Amazon presumably paid a fortune to get exclusive access to HBO’s 3 year-old+ back catalog for Prime. If HBO Now offers the entire back catalog (along with newer content) in US, hard to believe Bell has right to block them out here…

  • pirate

    Good thing there are still other ways to get HBO shows cheaper.

  • Updated with confirmation from Apple that this is US-only.

  • Emyrs

    Exactly. What we need is for a movement of people in Canada to dump their basic cable subscription and send a message to the big 3 telecommunications companies that it isn’t the 80s or 90s anymore, that we want stand alone subscriptions to the channels we want to watch, not the garbage we don’t want. I know, I am dreaming, but hey one can dream.

  • Tim

    there are workarounds, the same ways used to get US Netflix and Hulu in Canada

  • Tim

    “instantly start viewing their favorite HBO programs as they air”… so, it going to be a live channel and VOD similar to the WWE Network, or is it going to a be VOD only