Apple Announces ‘TV’ App for Apple TV, Canada Shut Out at Launch

Apple tv app 1

In line with previous rumours, Apple has teased a new TV app today onstage at the currently ongoing “Hello Again” media event. The new app, simply called “TV” Apple, aims to bring a “unified experience” for discovering and accessing TV shows and movies from multiple sources, aka apps on Apple TV. Unfortunately, the TV app will be available only in the US, but let’s hope this will be for just a short period of time.

Apple tv app 2

The new TV app also brings a new Siri feature for Apple TV allowing users to watch live news and sporting events across the apps they have on their set-top box.

The TV app Apple unveiled today includes features such as “Watch Now”, a place where viewers will see their collections of available shows and movies from iTunes and apps. The Recommended feature includes curated and trending shows and movies, including collections handpicked by Apple’s curators.

Apple tv app 4

As demonstrated onstage, the Live Tune-in with Siri looks like fun. Siri is aware of live sporting events across apps, so with a simple voice command such as “Watch the Stanford game” or “Which games are on right now?” Siri can provide live scores and take users to the live stream within the app that’s carrying it.

The new TV app also enables single sign-on, which means US customers subscribing to DIRECTV, DISH Network and more will just sign in once on Apple TV, iPhone or iPad.

The TV app and single sign-on will launch in December as a free software update for the Apple TV 4. Live tune-in with Siri is available today.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca

  • DonatelloNinjaTurtle

    Terrible (being left out).

  • swotam

    Canada is always left out of this stuff until they get their licensing arranged (or whatever they need to do). I assume that if you don’t subscribe to a pile of streaming services and/or purchase TV content from iTunes, this likely won’t add much value.

    These demos always look great until you realize that you’d need to fork out a pile of money every month to subscribe to all the various services they show (many of which aren’t available in Canada), or purchase a ton of iTunes TV and Movie content.

  • Kirk

    “News App” ALLLL OVEER AGAIN…. its over folks…. #Tvappreleasein2020

  • Kirk

    Facts.

  • Thunder025

    Surprise surprise. We’ve been waiting 2 years for the News App and still nothing. I wonder how long it will take for Apple to bring TV over here.

  • mxmgodin

    Considering we still only have Siri support for iTunes and Netflix, and that Netflix won’t even be part of this new app, I have very, very, very little hope of seeing this in Canada anytime soon.

  • KonstantinRD

    I had the same thoughts. Canadian version of TV would be another interface to browse through Netflix..oh wait. Netflix is not there.

  • Well, with the Universal Search that came out last year when the Apple TV was released, you only get iTunes and Netflix, so I assume it would be the same for the new “TV” app, and since Netflix isn’t supported in the new “TV” app, its would ultimately do little more than unify the “Movies” and “TV Shows” iTunes apps ????

  • Also, it’s worth keeping in mind that most of the services they show are actually tied to cable subscriptions in the U.S. (so much for cord-cutting). I have a colleague who keeps his Comcast subscription solely to be able to use the various network apps on his Apple TV.

  • It’s more about the content providers than Apple — even with the News app. Apple’s not interesting in bringing a glorified RSS reader to Canada; they want some major news publications to be on board, and from what I understand, most of them aren’t interested in playing with Apple.

    So the same can be said for TV…. Netflix doesn’t even seem to be interested in being part of it in the U.S., and the other various streaming apps are U.S. only. Shomi is dead, but maybe CraveTV could get on board, but I’m not holding my breath about Apple and Bell playing nice together.