Apple Begins Rejecting Apps That Use Emoji for UI Icons


Apple seems to be more strictly enforcing rules during their app review process regarding the use of Apple IP (intellectual property) in third-party apps.

Developers have started reporting evidence of their apps being rejected from the App Store because they used Apple’s emoji icon set within their user interface design. Apps will no longer be able to use Apple’s emoji set outside of the places where users would normally be required to enter text.


In order for apps to be approved, they will have to replace all instances of Apple emoji with custom icons or nothing at all. It is important to note that the App Review team has proven to be very inconsistent in interpretation and enforcement.

Apple has not yet mentioned the rule within its App Review Guidelines, but we can bet that it will show up very soon.

[via Emojipedia]


  • Aleks Oniszczak

    Oh for ? out loud

  • Riddlemethis

    Yet they do nothing about abandoned apps or apps that crash.

  • FragilityG4

    Although I agree, abandonment of apps is a problem and very vexing to the user, especially if it’s a paid app— But what do you expect Apple to do?

  • raslucas

    They’ve purged many many apps that were not updated. Let’s not forget that iOS 10 is 64 bit only now too, which in itself removes many many apps from the App Store right there.