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Apple Mulled Charging Around $400 for Upcoming Wearable Device: Re/code

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Do we have the first hint of what to expect pricing-wise when it comes to Apple’s new wearable, set to debut on September 9?

According to a new report by Re/code (which published conveniently on a long weekend), Apple executives have apparently mulled charging roughly $400 or so for the new device:

Apple executives have discussed charging around $400 for the company’s new wearable device.

Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.

Re/code is no stranger to getting exclusive scoops, which appear to be coming from sources deep within Apple. John Paczkowski correctly ‘reported’ Apple would hold an iPhone 6 media event on September 9, which would also see the debut of a new wearable device, which won’t ship until early 2015.

When rumours of Apple’s upcoming tablet emerged in January 2010, the Wall Street Journal said sources told analysts the device would cost $1000, setting public expectations on what the new category might cost. When it debuted for half the amount, people got really, really excited.

Could we be seeing Apple sending out a ‘feeler’ price to the media to see what reaction would be for a $400 wearable device? We’ll find out soon enough in ten days, that is if Apple releases pricing, which it most likely will.

How much would you pay for a wearable device from Apple?

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