Apple Mulled Charging Around $400 for Upcoming Wearable Device: Re/code


Do we have the first hint of what to expect pricing-wise when it comes to Apple’s new wearable, set to debut on September 9?

According to a new report by Re/code (which published conveniently on a long weekend), Apple executives have apparently mulled charging roughly $400 or so for the new device:

Apple executives have discussed charging around $400 for the company’s new wearable device.

Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.

Re/code is no stranger to getting exclusive scoops, which appear to be coming from sources deep within Apple. John Paczkowski correctly ‘reported’ Apple would hold an iPhone 6 media event on September 9, which would also see the debut of a new wearable device, which won’t ship until early 2015.

When rumours of Apple’s upcoming tablet emerged in January 2010, the Wall Street Journal said sources told analysts the device would cost $1000, setting public expectations on what the new category might cost. When it debuted for half the amount, people got really, really excited.

Could we be seeing Apple sending out a ‘feeler’ price to the media to see what reaction would be for a $400 wearable device? We’ll find out soon enough in ten days, that is if Apple releases pricing, which it most likely will.

How much would you pay for a wearable device from Apple?


  • Jason Reid

    Take my $ already!

  • FragilityG4

    $400 is a little high. I know that regular watches sell for more than $400 but that’s to a particular customer. They want everyone to buy this so it has to be lower. $199 would be ideal but unlikely. I think it will be around $249 – $299 … Regardless I won’t purchase one as I only wear watches once and a while.

  • howardmurdock

    And I shall sit here and bask in the glory of my 50 dollar gear one, rooted and running Null, with a nice 4-5 days of battery life thanks to Greenify

  • Yup

  • Filing this for future claim chowder 😉

  • tim

    This is likely an intentional leak by Apple designed to lower expectations. They did this with the ipad, creating speculation that it would cost upwards of a thousand bucks. Then when they came out with the real price, it sounded completely reasonable.

  • Tim

    In other words, I’m saying it won’t cost $400

  • einsteinbqat

    I have stopped wearing watches since college.

  • FragilityG4

    I also don’t think it will be called iWatch … Perhaps iBand?

  • Peter Parker

    I think perfect pricing would be 129$ for the iwatch C and 199$ for the more premium one. A guy can dream can’t he…

  • Was referring to your claim you wouldn’t buy one 😉

  • Exactly

  • FragilityG4

    Hahaha … I stand by my claim!

  • Shameer Mulji

    Even if it did, it would still be reasonably priced for Apple “iWatch.” Having 2 models; one at @ $299 and one @ $399, would be great.

  • ChrisShield5

    Wears watches once and a while. On a site all about iPhone. Definitely will own a iWatch eventually.

    I never wear watches and don’t see myself buying an iWatch right now, but chances are I will eventually own one (maybe in a few generations). Still no iPad though, so who knows.

  • ChrisShield5

    I think they should ditch the whole “i” monicker soon. Call it the Apple AirBand. Sounds more sporty and light. “i” is stale.

  • FragilityG4

    Hahaha no I won’t buy it. When I say once and a while I’m referring to special occasions. In fact my watch has a dead battery and I haven’t changed it so I don’t wear it all.

  • FragilityG4

    What else do you want the iPad to do?

  • Arcsvibe

    Not at 400$ maybe 250$. Then again I tend to lie LOL!

  • ChrisShield5

    I need it to be more the like Surface Pro before I could get one. Need a stylus (I usually carry around a notebook at work…I need to draw diagrams a lot in meetings), and would prefer a real OS. I think Apple is working on a iPad that runs OSX though. If it has a stylus and the price isn’t ridiculous, it may be my next laptop/tablet.

  • FragilityG4

    I’m not sure if OSX will ever grace the iPad. It would seem Apple is content with the two separate OS’ … As far as a stylus goes, you can buy one and use it with the iPad.