Apple Debuts First iPhone 5S TV Commercial [VIDEO]


Just a few days after Apple rolled out its first print ads for the iPhone 5S, the company has debuted its first TV commercial for its flagship product during a football broadcast on FOX.

The commercial is set to “Ooh La La” by Goldfrapp, a music choice that shows Apple is not afraid of puns, and show liquid gold spilling across the screen. The clip seems to be a short version of the video Apple showed at is September media event.

Apple has put much more effort into marketing efforts behind the iPhone 5C, a less expensive update on the iPhone 5. Rumours seem to be pointing to weaker-than-expected 5C sales could be a reason why Apple is ramping up iPhone 5S ads. However, this could have been Apple’s plan all along.

[via The Verge]

Update: Apple has uploaded its commercial to YouTube and we’ve updated our embedded video.


  • Fritz W Schwarz

    SUPER! Another reminder that I can’t buy a gold one anywhere.

  • lol. Apple stores and carriers seem to have received more gold units in stock as of late last week.

  • Steve

    Gold and crappy white. Why can’t they have the gold and black combo.