Apple Launches “Why iPhone” Page on its Website

Apple has launched a new page on its website titled “Why iPhone” to tout the remarkable features of its flagship smartphone, most likely a move to solidify its position as a leader in the industry and defend against the recently released Samsung Galaxy S4.

why iphone page

What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well

The page details numerous reasons why the iPhone remains the smartphone of choice. Mentions of 8 straight J.D. Power and Associates awards for customer satisfaction are noted along with more emphasis on the iPhone’s stellar build quality (and Retina display), compared to that of a fine watch instead of smartphone (likely a jab at Samsung’s choice to continue to build with cheap plastic).


References are also made to the iPhone taking the top three spots on Flickr for being the most popular smartphone, plus mention of credible and safe apps from the guarded App Store. The page basically re-emphasizes the advantages the iPhone has over its Android competitors and almost seems like a defensive posture with so many choices out there for users.

What do you think of this new web campaign by Apple?

[via 9to5Mac]

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  • Definitely being very defensive as they have lost ground worldwide to Android devices. The Samsung phones aren’t a threat when it comes to construction as they really lack any quality to their builds, but unless Apple does something to overhaul a boring 5 year old look and feel, they really are in trouble and will not keep up. When it comes to quality build, HTC is really the one to watch…they are not only matching or exceeding Apple in craftsmanship, but they have been rethinking the user interface.

  • Yeah the page looks to be a bit desperate, but it’s necessary to communicate to people on the fence.

    The HTC One is gorgeous.

  • gerry

    I agree about the user interface. That’s what made me switch to an Android (S3). But I do admire Apple’s build towards their products, it’s precious and beautiful.

  • K3

    So I have to ask it- whats the line between a phone being called a “refurb” and a one that’s called a “new phone” but secretly has “reclaimed parts”… there has to be a million phones that were returned so how do you know whats actually on the inside?
    Getting bored waiting for the 5s keynote- likely just over thinking things.

  • My iPhone 5 has been a glorified iPod touch since I got the HTC One X+ which I’m looking forward to updating to the HTC One when released.

  • FragilityG4

    And if your HTC gets attacked by malware it will become a glorified paperweight.

  • Sammy Sung

    Apple is dead. OLD technology. So limited compared to Android. I think whoever wrote that ad is confused. Since when can u do so many things with iPhone? You can’t. You can only do one thing. No multi tasking like Samsung. Apple is now CrApple.

  • J-Ro

    I like that the heat is on, 5 years ago ape wouldn’t even have bothered with this.

    Now we know the competition it’s
    Let’s just hope everyone focuses on the product and boot the court room this time

  • FragilityG4

    Yet you continue to troll on this site.

  • Mike Ciebien

    You dont get malware, you download it. The greatest thing about android can also be its downfall. I can do anything I want to phone customization wise. CrApple allows you to use their phone the way they want using the apps they want you to use. CrApple isnt about inferior technology its about inferior choice.

  • FragilityG4

    CrApple … Well at least you fAndroids are getting more creative … I know you download malware but web you do what do you think it does … Attack.
    I have no problem with the security in iOS … I don’t worry about downloading malware or attacks. I also have a device that’s guaranteed three years of support. “Inferior choice” I think not … And so do the millions of people who buy iPhones everyday.
    Inferior choice would be buying a “premium” phone that’s made of plastic. Buying a phone that’s running an OS that’s susceptible to virus’. Buying a phone with no idea if the OS will be supported the next year. Buying a phone that has two different companies making the device and OS.
    Another inferior choice is trolling on the site of who you claim you have no interest.

  • WatDaPhuck

    Please enlighten us:
    What technology is considered old that only the iPhone is using?
    Limited to what exactly?
    Call, take pictures, that’s already 2 things. Do you know how to count?
    Do you enjoy the draining of battery on your Android device with your apps running, while you “multitask” with ONE app at a time?
    Have you heard of app switching on the iPhone?
    What have you been smoking?

  • WatDaPhuck

    With your logic, I guess Apple wants people to download all of the 1 million, monitored and malware free apps on the App Store, which is different from the download at your own risk apps on the Play Store, because Play Store lets you download whatever you choose…..wait a sec… what’s the difference again? Oh right, the malwares.

  • DMan

    Apple is so far behind they think they’re ahead. This new apple website appears more like a defensive move than demonstrating their technology leadership in the phone, computer and tablet industries. They really need to step up their product lines very soon instead of the product upgrades they’ve been releasing the past couple years. The new Windows tablet and Samsung phones smoke any Apple products. Apple really needs to come up to speed quickly, or we’re going to witness snothrr Blackberry story.

  • Acer12345

    In all honesty, the only people who get viruses on their Androids are the ones who have no idea what they’re doing and should probably just switch to iOS anyhow…

  • FragilityG4

    Yup. The ones who don’t install antivirus apps … iOS doesn’t need that.

  • Mike Ciebien

    Im not talking about inferior choice of apps. Im talking about hardware and customization. You have 1 choice for hardware. Screen size and aspect ratio. You cant select icon spacing or number of icons, you cant have widgets, you cant select bootup pics or animations, you cant have multiple windows open at once, you cant see the weather, bank balances, travel time to work, and sports scores all from one screen, you cant use flash, no nfc. You may be able to do a lot of things but you cant do many more. Some people thats not an issue but I want my phone to do ajything I want it to do, not what samsung wants me to do with it ive also never used antivirus and never got malware

  • FragilityG4

    Everything you mention there is fluff. If I and millions of others truly cared for that we would jailbreak or get an Android. This conversation is moot.

  • Acer12345

    Except that millions of people do have Android phones and jailbreaking has been increasing in numbers ever since…

  • FragilityG4

    7% of iPhone owners jailbreak. Not a large number.

  • Acer12345

    It’s not like there are only 100 iPhone users out there. There are millions and millions. 7% is a lot when you’re dealing with numbers that high.

  • Well I can Jailbreak without worry unlike rooting which can brick your phone. Android is the worse form of Linux out there, what Google did to Linux is a crime, they give root privileges to to many processes and leaves huge security holes. Hell I can NFC into your phone and drop off a virus. Saying that HTC is a nicely built phone, if it came with ubuntu then it would be amazing.

  • FragilityG4

    Not when you compare it to 93% of people who don’t jailbreak.

  • Why Jailbreak if Android really offers all you need. Why bother adding features to iOS if people really though Android was a better options. Even Jailbroken iOS is a better os then Assdroid lol.

  • I don’t get why you are here, its an iPhone site, why the hell would you even care? Go on you Android fan pages, oh wait, there isn’t anyone there

  • Mike Ciebien

    Its only moot because you do not know of what I speak of or have never experienced it. Based on your name, its obvious your an apple fanboy and will forever be chained to apple. You only have to look at the term “jailbreaking” to understand what apple and ios are all about.

  • WatDaPhuck

    You’re contradicting your self. If Apple thinks they’re ahead, and if they are as arrogant as you think they are, they wouldn’t even have to think about pulling this kind of stunt. Their still growing sale numbers will tell you their product lines are fine. Windows Surface is aiming to fill the hole on the business side of tablet computing, rather than the personal side. Samsung’s phones does have better specs than the iPhone, I’ll give you that one, but software wise, it’s a matter of preference, so nobody is ahead of anybody.

  • WatDaPhuck

    Look, nobody is stopping you from stating your opinion. What YOU choose to like and dislike is YOUR choice. And the same goes to millions of other people who have chosen iOS over Android. But what I and some people here on a IPHONE BLOG SITE don’t understand, is why are you trying so hard to emphasize the things that CLEARLY DOESN’T MATTER to iPhone users? If they want to customize they will jailbreak. But like G4 said, there’s not that many compare to the overall number. You can do whatever you want with your Android device, that’s your business. But what you’re doing here, and based on your comments, you’re a fAndroid and will forever be chained to the name TROLL as long as you still comment on, I repeat, a IPHONE BLOG SITE. Please go back to your Android forums. Peace.

  • WatDaPhuck

    Because people are still buying iPhones, so the numbers increase naturally. But they still choose to buy the iPhone already knowing what’s ahead, and that’s the main point.

    And you’re trying to link two completely different things together.

  • WatDaPhuck

    Exactly. That means millions and millions doesn’t see the need to jailbreak.

  • Mike

    There is no such thing as a fandroid. We dont buy our phones because of the logo. I have used blackberry, iphone, motorolla, samsung and htc. We have the privilege of chosing our hardware and software or even switching to a windows phone if they become supreme. We are not told that 4.5″ is the screen size god would own so thats what you should have and then proceed to tell everyone that anything larger is unnecessary.
    Written on my enormous galaxy note 2 5.5″, with stylus pen, custom everything.

  • WatDaPhuck

    Then there’s so such thing as sheeple. Who is this “we” you’re talking about? I have used all the brands out there throughout the last 15 years, and have switched between Apple, Samsung, Nokia, Motorola, HTC, Google, in just the last 2 and a half years, and use my privilege to choose what truly fits me. Nobody tells me what I should have or use, I choose what I want. But it seems like you are trying to say Android is what God would use so you’re telling others to follow.

  • I have both, iphone5 and S3. Even tho the S3 can so to speak do so much more then the iPhone, if I want to get something done i still grab the iPhone. If I want to play a game on a bigger screen then the S3. So the conclusion is iPhone5 for serious stuff, S3 to play around

  • Daniel Bessel

    And you’re not?

  • FragilityG4

    I’m not a fAndroid in case you didn’t notice.

  • DMan

    The i-phone’s specs are seriously lagging behind most smartphones, they command only about 16% of the cellphone market compared to over 32% for Samsung, with sales dropping by the week for Apple’s iphone. The iphone badly needs a facial. It’s design and look is really starting to look dated, and has for sometime now. The iphone screen is ok but the high resolution on many of the other smartphones stomp the iphone “Retina” display (good marketing name).

    The iphone operating system is woefully static, not intuitive and not very flexible or customizable. The iphone doesn’t even have live wallpaper, like the Android operating system. Not to mention embarrasing gaffs over the years like a total un-useable mapping system, even advised by authorities not to be used for consumer safety, or batteries that overheated. Apple tends to rush release bug-riddled product to market.

    Everyone else is onto advanced pen interface touch screen technology. Years ago Apple was a pioneer in this area with their Newton pen interace tablets. But they dropped all that to pursue a new direction. They’ve certainly produced some great products over the years. And even saved themselves from bankruptcy with the help of some secret investor. But times change, and the cellphone market has grown up now. I can see why Apple investor’s are getting jittery.

    Samsung’s massive advertising and marketing budgets pales Apple’s and the Windows Surface tablet finally fills a longtime void for actual computer users who need a productive tool and not just an entertainment or gaming toy. This website Apple has set-up is clearly a booger throwing stunt. Apple is beginning to look out-dated and out of touch with consumer wishes.

    So I repeat….. Apple is so far behind they think they’re ahead.

  • DMan

    And Apple’s phones aren’t even quad core. They’re still stumbling around with duo core phones. Slooooowww!!!!

  • londonfish

    here we go again, just like ps3 users vs Xbox users, really meaningless, who cares what other ppl use? I am happy with mine, period.

  • WatDaPhuck

    Hey Gary, do you need another reporter on the Android site? This guy can write a story.