Apple has announced it has launched Apple Music in China, along with iTunes Movies and Books, marking the first time customers in the country have access to the iPhone maker’s entertainment ecosystem. The announcement came in the form of a press release just after 9AM local time in China:
“Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.”
Apple Music subscriptions come with a three-month trial, which then a monthly 10 RMB ($2.11 CAD) fee will apply. Family plans will cost 15 RMB ($3.17) per month, for up to six family members.
China is one of Apple’s most important and fastest growing markets. The country helped propel Apple’s record weekend iPhone 6s sales beyond 13 million over three days.
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Even though the prices seem low compared to other parts of the world, it’s important to keep in mind that (not-so-legal) CDs and DVDs can be purchased very cheaply in many Chinese markets. It’s a pretty big deal if Apple can convince people over there to pay for non-pirated media.