Apple continues to pursue its augmented and virtual reality efforts, as it recently acquired German maker of eye-tracking glasses, SensoMotoric Instruments, reports MacRumors.
The German company was founded in 1991 and specializes in mobile eye tracking, along with applications for AR and VR. Here’s how they describe themselves:
Today, through our eye tracking solutions business for researchers and professionals and our OEM business, we serve sectors as diverse as virtual and augmented reality, usability and human factors, neurosciences, psychology, physical and cognitive training, clinical research, and market research.
Apple confirmed the purchase to Axios, providing its boilerplate statement, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
With Apple putting developers in charge of testing augmented reality tools in iOS 11, this acquisition could boost the iPhone maker’s efforts in this space. When will we see this technology used in the iPhone?
🔥 BOOM 🔥 And just like that we have #ARKit measurement app number 2 https://t.co/cjfQMpHmx0 → by @laanlabs 🍒 pic.twitter.com/U8QKFjiMXs
— Made With ARKit (@madewithARKit) June 25, 2017
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