Apple to Hold Separate ‘iPhone 5’ and ‘iPad Mini’ Events?


Will Apple debut the new iPhone and a rumoured ‘iPad Mini’ at the same time on September 12th? John Gruber from Daring Fireball doesn’t think so:

I’m thinking it makes more sense for Apple to hold two events. First, an iPhone event, focused solely on the new iPhone and iOS 6. Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional “music event”, exactly along the lines of the events at which they’ve been debuting new iPods for the last decade. (Maybe more of an “iTunes event” than just “music event”, given the rise of other media like TV shows, movies, and books.)

It makes sense–can you imagine the bombardment of two new revolutionary devices gracing the stage at the same time? Apple journalists and bloggers would be working non-stop until their bodies collapse.

What Gruber’s eagle eyes have noticed, which I think many might have missed, (including myself) is that Jim Dalrymple’s ‘Yep’ confirmation of iMore’s original September 12th announcement only quoted the portion regarding the iPhone–and not the iPad:

iMore has learned that Apple is planning to debut the new iPhone at a special event on Wednesday, September 12, 2012, with the release date to follow 9 days later on Friday, September 21.


Dalrymple linked to Gruber’s recent post and noted he “was a smart fellow” in deciphering the breakdown of two Apple events happening this Fall.

What do you think? Simultaneous product event announcements on the same day, or a separate ‘iPad Mini’ event a couple weeks later?


  • Farids

    I agree. I think it makes more sense more for Apple to release the iPad mini closer to Christmas. So, if I were the Apple CEO (wishes, wishes!), I’d do it like the following: September-October for iPhone 5/6?, November-December for iPad mini followed by the usual February-March for iPad and iOS 7, and finally, June-July to announce the new line of Macs and OSX. That’d spread Apple products throughout the year and always keep the hype and the consumer excitement level, constantly looking forward to a new product.

  • For the most part I agree, except for two things;

    1. It’s early February where the beta of OSX gets, or recently got released with the final release in the summer.
    2. It’s early June where the beta of iOS gets released with a final release early fall.

    Other than that, the rest I agree with.

  • Farids

    As I mentioned above, IF I were the Apple CEO, that’s how I’d do it. I’m not and the schedule is as you mentioned 🙂